Let’s talk about Casper’s IPO and how they built a brand valued at $1 billion
In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers.
Casper is the first company to mention in their S-1 filing that influencers adversely affect the brand and subject them to penalties.
They are also the most recent money-losing “unicorn” to go public. We’ve seen it with Uber and Lyft, both of which haven’t gone so well.
It’s incredible that Casper reached a $1 billion valuation, sometimes selling themselves as a tech company with an app, podcast ads, and more.
How will they fare in the public market though?
As of this podcast publishing, Casper’s stock has already dropped almost 20% from its initial list price.