This a Service Agreement is between Yeuma Inc (dba “Trend”), a Delaware corporation with offices at 701 Brazos St., Ste. 532, Austin, TX 78701, on behalf of itself and its subsidiaries and the entity identified on the Order Form (“Customer”). The Agreement is effective as of the date of payment of the Invoice or Order Form ("Effective Date").

1. DEFINITIONS

Capitalized terms have the meanings described in this section or in the body of the Agreement.

"Agreement "means this Service Agreement and all Order Forms (unless otherwise required by context).

"Customer Data” means all electronic data or information that Customer submits to the Service.

Community” means all influencers and content creators in the Trend network.

Content” means images created by the Trend Influencer Community.

Order Form” means a Trend ordering document or invoice that references this Service Agreement.

Service” means Trend’s proprietary influencer marketing platform and community software-as-a-service, accessible through the Trend app, that is intended for fulfilling influencer marketing campaigns and providing analytics for the related content.

Term” means the period of Customer’s subscription to the Service as specified in an Order Form, unless terminated earlier under Section 7 (Term and Termination).

Third Party Products” means any products or services not developed by Trend.

User” means an employee or independent contractor of Customer that Customer authorizes to use the Service on Customer’s behalf.

2. SERVICE AND SUPPORT

2.1. Provision of Service. Trend shall provide Customer with access to the Service for the Term specified on the Order Form.

2.2. Use of Service. Customer shall use the Service and the content generated by the Service only for its intended purpose. If Customer is a public relations agency, Customer may use the Service to provide services to Customer’s designated clients, subject to the restrictions in Section 3 (Restrictions).

2.3. Support. Trend shall provide Customer with technical support (“Customer Support”). To request support, please contact your Account Manager or support@trend.io

2.4. System Requirements. Customer shall meet the minimum system requirements for access to the Service. 

2.5. Third Party Products. Trend may offer Customer the ability to use Third Party Products with the Service, subject to Customer’s agreement with any applicable terms and conditions for those Third Party Products.

3. RESPONSIBILITIES AND RESTRICTIONS

3.1. Trend Responsibilities. Trend shall: (i) provide Customer with access to the Service in accordance with this Agreement and all applicable laws; (ii) provide the Service with a minimum of 99.0% Uptime during any calendar month, except Trend shall have 2 days to restore availability after any downtime. “Uptime” means the availability of the Service, excluding lack of availability due to Customer or third party causes, downtime for maintenance, or a force majeure event; and (iii) provide account support to ensure approved Influencers post within 4 weeks of receiving product. In the event an Influencer does not post during that timeframe, Customer will receive additional Influencer credit on their next month of service.

3.2. Customer Responsibilities. Customer shall: (i) comply with this Agreement; (ii) cooperate with Trend so that Trend can provide the Service, including using reasonable efforts to make people and information available; (iii) be responsible for the Customer Data, except for Trend’s obligations described in Section 5 (Confidentiality); (iv) use reasonable efforts to prevent unauthorized access or use of the Service and promptly notify Trend if Customer discovers any unauthorized access or use; (v) use the Service in accordance with this Agreement and applicable laws, especially influencer marketing and endorsement guidelines as required by federal, state and local law; (vi) post product campaigns, approve or reject Influencer applications within 5 business days, provide product or service exactly as outlined in campaign in a timely manner, and approve or reject submitted posts within 1 business day of submission

3.3 Restrictions. Only Users may use the Service and only with the account credentials issued to that User. Users may not share their account credentials. Customer shall not, and shall not permit any third party to: (i) use the Service except as expressly authorized under this Agreement; (ii) interfere with or disrupt the integrity or performance of the Service; (iii) rent, lease, lend, sell, sublicense, assign, distribute, publish, transfer or otherwise make the Service available; (iv) remove any title, trademark, copyright, or restricted rights notices or labels from the Service; (v) modify or create a derivative work of the Service or any portion of the Service; (vi) reverse engineer, disassemble, decompile, decode, adapt or otherwise attempt to derive or gain access to the source code, object code or underlying structure or algorithms of the Service; (vii) solicit members of the Trend Community to complete work outside of the Trend platform during the service Term or after the date of Termination.  

4. FEES

4.1. Fees. Customer shall pay all fees specified in all Order Forms (“Fees”). Fees are quoted and payable in United States dollars and are non-refundable, except as described in Section 4.6 (Refund Policy) and Section 7 (Term and Termination).

4.2. Taxes. Fees are exclusive of all taxes, including any applicable sales, excise, or use taxes (“Taxes”). Trend shall include any Taxes on an Order Form or invoice. Customer shall pay any Taxes directly or to Trend, as required by law. If Customer is exempt from paying Taxes, Customer shall provide Trend with a valid tax exemption certificate. Customer is not responsible for taxes based on Trend’s net income, property, or employees.

4.3. Invoicing and Payment. Trend shall invoice Customer according to the terms on the Order Form. Unless the Order Form states otherwise, Fees are due to begin service. Customer shall provide Trend with complete and accurate billing and contact information and promptly notify Trend of any changes throughout the Term.

4.4. Overdue Fees. If Trend does not receive all Fees by the due date, Trend may charge a late fee on the unpaid balance at the lesser of 1.5% per month or the maximum lawful rate, starting from the date the payment was due until the date paid. Trend reserves all rights and available remedies to collect overdue Fees from Customer, including but not limited to suspending Customer’s access to the Service until all Fees are paid.

4.5. Payment Disputes. If Customer disputes an invoiced amount in good faith, Customer shall give Trend written notice with detailed support of the dispute within 10 business days of Customer’s receipt of the invoice. If Customer fails to do so, Customer waives its right to dispute that invoice, and the invoice will be deemed accurate and valid. This section does not waive Customer’s obligation to pay all undisputed Fees.

4.6. Refund Policy. If for any reason Customer would like to cancel, Customer may do so within the first 7 days of service AND prior to approving any Influencer (“Community Member”) applications. The 7 day period begins when the campaign goes live on Trend and is available for applications. Refund requests must be made before the 7 day period ends OR prior to the first influencer application being accepted, whichever comes first. If you choose to cancel, please contact your Account Manager directly or support@trend.io

 

5. CONFIDENTIALITY

5.1. Definition. Confidential Information” means oral, electronic or written information disclosed by a party that is designated confidential or that reasonably should be understood to be confidential given its nature and the circumstances of its disclosure. Customer Confidential Information includes, but is not limited to, Customer Data. Trend Confidential Information includes, but is not limited to, information pertaining to the features, functionality and performance of the Service, pricing, and this Agreement. Confidential Information does not include information that: (i) is now or becomes generally known or available to the public without breach of this Agreement by the receiving party (the “Recipient”); (ii) was acquired by the Recipient without restriction on its use or disclosure before the information was received from the disclosing party (the “Discloser”); (iii) is obtained by the Recipient without restriction on its use or disclosure from a third party authorized to make the disclosure; or (iv) is independently developed by the Recipient without using or referring to the Discloser's Confidential Information.

5.2. Protection of Confidential Information. The Recipient may only use the Discloser’s Confidential Information in relation to this Agreement. The Recipient shall maintain the confidentiality of the Discloser’s Confidential Information with at least the same degree of care that it uses to protect its own confidential and proprietary information (including but not limited to maintaining reasonable administrative, physical, and technical safeguards) and no less than a reasonable degree of care. The Recipient shall not disclose any of the Discloser’s Confidential Information except to Recipient’s employees, contractors and agents who need to know the information to provide the Service or in relation to an event described in Section 5 (Assignment), in which case Recipient shall cause these recipients to agree to and abide by commercially reasonable confidentiality terms. Each party has the right to obtain an injunction (without having to post a bond) to prevent any breach or continued breach of this section.

5.3. Compelled Disclosure. If the Recipient is required by law or a valid court or government order to disclose any of the Discloser’s Confidential Information, then (to the extent permitted under law) the Recipient shall promptly notify the Discloser in writing of the required disclosure so that the Discloser may seek to protect its Confidential Information. The Recipient shall cooperate with the Discloser in seeking such protection. If the Recipient is required to disclose the Discloser’s Confidential Information, it shall disclose only the portion of the Confidential Information legally required and shall use reasonable efforts to obtain reliable assurances that the Confidential Information will be treated confidentially to the maximum extent possible.

6. PROPRIETARY RIGHTS

6.1. Customer Licenses to Content. Trend owns all right, title and interest in and to each Content Submission, irrevocably, perpetually and without any limitation or restriction whatsoever. Customer is granted an irrevocable, perpetual, worldwide license to their approved content submitted through Trend. Customer will have the right to use, reproduce, display, electronically transmit, distribute, publish, broadcast, modify, edit, combine with the work of others, make derivative works from and otherwise exploit each of Customer’s Approved Content Submissions. Customer shall back up Customer Data and Content during the Term and may not have access to the Customer Data via the Service after the Term.

6.2. Blind Data. Trend may collect, develop, create, extract, compile, synthesize, analyze and commercialize statistics, benchmarks, measures and other information based on Aggregated Data (collectively, “Blind Data”). Blind Data will be owned solely by Trend and may be used for any lawful business purpose without a duty of accounting to Customer. “Aggregated Data” means Customer Data that is: (i) anonymized and not identifiable to any person or entity; (ii) combined with the data of other customers or additional data sources; and (iii) presented in a way which does not reveal Customer’s identity.

6.3. Feedback. If Customer provides Feedback, Customer grants to Trend a worldwide, perpetual, irrevocable, sub-licensable, royalty-free, transferable license to use the Feedback in the Service and any intellectual property Trend develops. “Feedback” means recommendations, suggestions, enhancement requests or other feedback or any ideas, technology, developments, derivative works or other intellectual property related to the Service or any services or products provided by Trend.

6.4. Reservation of Rights. Trend and its licensors reserve all right, title and interest in and to the Service, including all related intellectual property rights, subject to the limited rights expressly granted in this Agreement. No other rights are granted to Customer by this Agreement.

7. TERM AND TERMINATION

7.1. Term. The Term begins on the Effective Date and ends on the Termination Date. “Effective Date” is 7 days after payment is received, unless otherwise noted on Order Form. “Termination Date” means the earlier date of: (i) the expiration or termination of all Order Forms under this Agreement; or (ii) termination of this Agreement under this section.

7.2. Automatic Renewal. All subscriptions will automatically renew for an additional term (“Renewal Term”) at the prevailing list price unless Trend receives written notice of Customer’s intent not to renew at least 15 days before the end of the Term or Renewal Term. Trend is not required to notify Customer of an upcoming renewal. Customer may cancel by email to their Account Manager or to support@trend.io.

7.3. Termination for Cause. A party may terminate this Agreement or any applicable Order Form: (i) if the other party is in material breach of this Agreement and fails to cure the breach within 30 days of receiving written notice from the non-breaching party; or (ii) if the other party becomes the subject of a petition in bankruptcy or any proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors. Any notice of breach must contain specific information to substantiate the alleged breach. If Customer terminates due to Trend’s breach, Customer’s exclusive remedy is a pro-rata reimbursement of prepaid Fees covering the remainder of the Term after the Termination Date. If Trend terminates due to Customer’s breach, Customer will pay any unpaid Fees covering the remainder of the Term after the Termination Date. Termination under this section will not relieve Customer of its obligation to pay any Fees owed for the period prior to the Termination Date. 

7.4. Effect of Termination. Customer shall immediately cease all use of and access to the Service on the Termination Date. Section 3.3 (Restrictions), Section 5 (Confidentiality), Section 6 (Proprietary Rights), Section 7 (Term and Termination) and Section 9 (Limitation of Liability), and Section 11 (General Terms) will survive termination. All other rights and obligations will be of no further force or effect.

8.  WARRANTIES AND DISCLAIMERS

8.1. Mutual Warranties. Each party represents that it: (i) has the legal power to enter into this Agreement; (ii) will comply with all applicable laws during the Term; and (iii) will use reasonable efforts to avoid transmitting to the other party any harmful or malicious code, files, scripts, agents or programs.

8.2. Warranty Disclaimer. Trend does not make any representations that the functions performed by the Service will meet all of Customer’s requirements, that the operation of the Service will be uninterrupted or error free, that all defects in the Service will be corrected, or that the Service will be available in all languages or all countries. THE SERVICE IS PROVIDED “AS IS.” EXCEPT AS EXPRESSLY PROVIDED HEREIN, Trend MAKES NO WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, AND SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. SPECIFICALLY, THIRD PARTY CONTENT AND TEST FEATURES ARE PROVIDED “AS IS,” EXCLUSIVE OF ANY WARRANTY. EACH PARTY DISCLAIMS ALL LIABILITY AND INDEMNIFICATION OBLIGATIONS FOR ANY HARM OR DAMAGES CAUSED BY ANY THIRD PARTY NETWORKING OR HOSTING PROVIDERS OR THIRD PARTY PRODUCTS.

9. LIMITATION OF LIABILITY

9.1 Limitation of Liability. IN NO EVENT WILL EITHER PARTY'S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER IN CONTRACT, TORT OR UNDER ANY OTHER THEORY OF LIABILITY, EXCEED THE TOTAL AMOUNT PAID BY CUSTOMER HEREUNDER IN THE 12 MONTHS PRECEDING THE INCIDENT GIVING RISE TO THE LIABILITY. THE FOREGOING LIMITATIONS WILL NOT APPLY TO CUSTOMER’S PAYMENT OBLIGATIONS.

9.2. Exclusion of Consequential and Related Damages. IN NO EVENT WILL EITHER PARTY HAVE ANY LIABILITY TO THE OTHER PARTY FOR ANY LOST PROFITS OR REVENUES OR FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL, COVER OR PUNITIVE DAMAGES, HOWEVER CAUSED, WHETHER IN CONTRACT, TORT OR UNDER ANY OTHER THEORY OF LIABILITY, AND WHETHER THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING WILL NOT APPLY TO THE EXTENT PROHIBITED BY APPLICABLE LAW. 

10. US. GOVERNMENT MATTERS

10.1. Each party represents that it is not named on any United States government list of persons or entities restricted from doing business with any United States company. Customer shall not directly or indirectly access or use the Service in violation of any United States or international export embargo, prohibition or restriction. 

10.2. Terms for U.S. Government Customers. This section applies only to Customers that are U.S. government entities subject to the cited regulations (“U.S. Government Customers”). The Service is a “commercial item” (as defined in 48 C.F.R. 2.101) and involves the use of "commercial computer software" and "commercial computer software documentation" (as used in 48 C.F.R. 12.212). All U.S. Government Customers acquire subscriptions to the Service only as a “commercial item” and only with those rights that are granted to all other end-users pursuant to the terms and conditions of this Agreement, consistent with 48 C.F.R. 12.212 and 48 C.F.R. 227.72021 through 227.72024.

11. GENERAL TERMS

11.1. Dispute Resolution; Governing Law. The parties shall use good faith, reasonable efforts to resolve any dispute before initiating legal action. The laws of the State of Texas, excluding choice of law principles, govern this Agreement.

11.2. Notices. Notices under this Agreement must be in writing and will be considered given upon: (i) delivery by traceable courier or mail (delivery confirmation/ return receipt requested); or (ii) the second business day after sending by email. Notices to Trend should be sent to legal@trend.io or to Trend’s Legal Department at the address specified above. Billing notices and notices relating to this Agreement will be sent to the contacts designated by Customer on the Order Form.

11.3. Customer References. During and after the Term, Trend may include Customer’s name, logo, Content and success stories in Trend’s website, press releases, promotional and sales literature, and lists of customers.

11.4. Force Majeure. Neither party will be responsible for failure or delay of performance if caused by an event outside the reasonable control of the obligated party, including but not limited to an electrical, internet, or telecommunication change or outage not caused by the obligated party; government restrictions; or illegal acts of third parties. Each party will use reasonable efforts to mitigate the effect of a force majeure event.

11.5. Assignment. Neither party may assign any of its rights or obligations under this Agreement without the other party’s prior written consent (not to be unreasonably withheld), except either party may assign this Agreement in its entirety without the other party’s consent to its affiliate or as part of a merger, acquisition, corporate reorganization, or sale of all or substantially all its assets.

11.6. Relationship of the Parties. The parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary or employment relationship between the parties. 

11.7. Waiver. No failure or delay by either party to exercise any right under this Agreement will constitute a waiver of that right, unless expressly stated in this Agreement.

11.8. Severability. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, the provision will be modified to the minimum extent necessary to make it enforceable. The provision will be disregarded only if such modification is not possible or is prohibited by law. The remaining provisions of this Agreement will remain in effect.

11.9. Order of Precedence. If there is a conflict or inconsistency between any Order Form and this Service Agreement, the Order Form will control.

11.10. Entire Agreement. This Agreement is the entire agreement between the parties and supersedes all prior and contemporaneous agreements, proposals or representations, written or oral, concerning its subject matter. No change to any provision of this Agreement or any Order Form will be effective unless in writing and signed by an authorized signatory of the party against whom the change is asserted. No terms in Customer’s purchase order or other order documents (excluding Order Forms) will be incorporated into this Agreement, regardless of any terms to the contrary, and Trend expressly rejects all such terms.

11.11. Headings. Headings are for reference only and do not affect the meaning or interpretation of this Agreement.

11.12. Signature Authority. The person signing this Agreement represents that they have authority to bind Customer to the terms of this Agreement.

11.13. Counterparts. This Agreement may be executed in one or more counterparts. Each counterpart is an original. All counterparts together form one document.

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