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This one is easy. Trend is a much more affordable and scalable option for creating UGC content.
Insense pro’s monthly subscription platform fee is limiting and adds a high premium to the average cost per video.
While both platform’s publish their starting price per video as $50 this is not a reflection of the true cost of a video on Insense.
For example, if you’re a new customer looking for a singular UGC asset the cost on Trend is truly $50/video.
With Insense, the effective cost is $550/mo for their platform subscription + $50 minimum for a creator asset so your cost per video is 12 times higher than that of Trend.
Each platform has some features that the other does not so it really depends on what you’re looking for.
In addition to delivering UGC assets for your social channels, Insense offers both organic posting and whitelisting options which can increase the distribution of your asset leveraging the creator’s own social channels.
It is unclear the vetting process and how Insense ensures the quality of their creator’s channels and content that your brand’s content might appear next to. It’s important to triple check this before working with any creator.
Trend can offer both video and photo from a variety of creators making it more flexible and go beyond just mobile social platforms and support your other e-commerce channels creative needs as well.
Starting a campaign on Trend and Insense is a similar experience but with a key difference — Insense charges a monthly fee and limits the number of campaigns posted depending on which tier you choose.
With Trend you can post as many campaigns as you like and until you receive creator submissions you’re truly excited about, it is absolutely free.
Both platforms have teams on hand should you have any questions or need help setting up a campaign or selecting creators for your UGC project.
User generated content has become a vital part of the overall creative mix — it’s important to select the right partner to work with as you scale your asset production.
While both platforms can help you create briefs, find creators, and get content for multiple platforms, Trend.io is our overall pick for best UGC platform compared to Insense.pro.
Trend.io’s affordability, scalability, and wider breadth of creator selection make it a clear choice for brands in 2024.
Let’s go with Trend.
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