Resources + Blog

Join our newsletter to receive more content from Trend and the internet on influencers and UGC

CASE STUDY

Trend and MOON Ultra partnered to generate over 380K impressions and help MOON’s product launch go viral.

CASE STUDY

Trend and Kalumi Beauty partnered to create content for their entire product lifecycle from unboxing, to product use, to reviews.

CASE STUDY

Trend and J.W. Hulme partnered to create user-generated content for every season

Blog | May 6th 2021

[DTC POD Ep. 100] - Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)

Blog | May 6th 2021

[DTC POD Ep. 99] - Quick tips to level up your Pinterest marketing strategy (with examples!)

Blog | April 30th 2021

[DTC POD Ep. 98] - An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)

CASE STUDY

Trend and Kettle + Fire partnered to breathe new life into their Facebook ads and improve return on ad spend

CASE STUDY

Trend and Snap Kitchen partnered to target over 115k Instagram accounts and generate buzz for their new Superfood Sunrise Salad

CASE STUDY

How Palms to Pines and KÖE Organic Kombucha brought awareness to a SoCal retailer launch using Trend

Blog | April 27th 2021

[DTC POD Ep. 97] - Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years

Blog | April 23rd 2021

[DTC POD Ep. 96] - An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)

Blog | April 20th 2021

[DTC POD Ep. 95] - How to build a strong eCommerce marketing calendar

CASE STUDY

How Trend helped Mallama Skincare launch with social proof from Day 1

CASE STUDY

The Secret to How Three Bird Nest Has Scaled Their Content Strategy

Blog | April 15th 2021

[DTC POD Ep. 94] - Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)

Blog | April 13th 2021

The 13 Best UGC Platform Options of 2021

Blog | April 13th 2021

[DTC POD Ep. 93] - Why user-generated video is the best type of user-generated content

Blog | April 8th 2021

[DTC POD Ep. 92] – Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)

Blog | April 7th 2021

[DTC POD Ep. 91] – A quick guide to building better loyalty programs for your DTC brand

Blog | March 31st 2021

[DTC POD Ep. 90] – How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)

Blog | March 30th 2021

[DTC POD Ep. 89] – Leveraging brand-owned communities to fuel DTC growth

Blog | March 27th 2021

[DTC POD Ep. 88] – How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)

Blog | March 25th 2021

How To Leverage Creators For Marketing On TikTok

Blog | March 23rd 2021

[DTC POD Ep. 87] – Everything you need to know about eCommerce subscription models (and how to run the best one)

Blog | March 19th 2021

[DTC POD Ep. 86] – Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)

Blog | March 18th 2021

Amazon FBA versus Shopify: 6 Key Differences To Choose The Right eCommerce Platform For Your Biz

Blog | March 16th 2021

[DTC POD Ep. 85] – How offering free shipping affected Heartland Bread's business (marketing breakdown)

Blog | March 11th 2021

[DTC POD Ep. 84] – Trend.io review: how to 7x your return on spend with influencers (with Mindful Health)

Blog | March 9th 2021

[DTC POD Ep. 83] – How to raise over $3M on Kickstarter (with Conor Lewis, founder of FORT)

Blog | March 4th 2021

[DTC POD Ep. 82] – Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA)

Blog | March 3rd 2021

Branded Content In 2021: Everything You Need To Know

Blog | March 2nd 2021

[DTC POD Ep. 81] – DTC trends to watch in 2021

Blog | February 25th 2021

[DTC POD Ep. 80] – Curating Strong Product Lines + Successfully Rebranding (with Jaz Fenton, Founder of Yellow Beauty)

Blog | February 25th 2021

[DTC POD Ep. 79] – Introducing the DTCers Community + New Spot for the DTC POD

Blog | February 17th 2021

The 20 Most Effective Squarespace Templates For eCommerce

Blog | February 12th 2021

[DTC POD Ep. 78] – The importance of design in brand storytelling (with Squarespace's Lukas Thoms)

Blog | February 10th 2021

[DTC POD Ep. 77] – Breaking down NUGGS’ positioning, go to market strategy, website, and more

Blog | February 5th 2021

[DTC POD Ep. 75] – Acquiring eCommerce and DTC customers organically

Blog | February 4th 2021

[DTC POD Ep. 76] – How to launch a brand from $0 to $1M in the middle of a pandemic (with Oscar Adelman, Founder of Remi)

Blog | February 3rd 2021

Should You Sell Your Amazon FBA Business to Thrasio or Optimize it?

Blog | January 27th 2021

[DTC POD Ep. 74] – How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)

Blog | January 26th 2021

[DTC POD Ep. 73] – 5 ways to combat ad fatigue

Blog | January 26th 2021

[DTC POD Ep. 72] – Creating a better alternative to existing products (with Grace Lee, Founder of Birdy Grey)

Blog | January 26th 2021

[DTC POD Ep. 71] – Building a more sustainable DTC brand by understanding linear commerce

Blog | January 16th 2021

How to Become an Instagram Influencer and Get Paid

Blog | January 15th 2021

5 Steps To Calculate Your True Influencer Marketing ROI

Blog | January 14th 2021

Introducing The King Of User Generated Content: User-Generated Video (UGV)

Blog | January 14th 2021

[DTC POD Ep. 70] – How Shondra Washington helps underrepresented founders raise $100k+ on Clubhouse through live crowdfunding

Blog | January 14th 2021

6 Questions To Ask Yourself To Pick The Right Influencer Marketing Platform

Blog | January 14th 2021

5 Foolproof Ways To Write The Best Influencer Outreach Email

Blog | January 13th 2021

[DTC POD Ep. 69] – Breaking down the Mr. Beast Burger launch, the future of product launches, and the creator economy

Blog | January 13th 2021

[DTC POD Ep. 68] – Growth metrics you should follow for eCommerce (with Omniconvert)

Blog | January 7th 2021

How To Find Instagram Influencers: 4 Strategies To Discover Instagram Influencers For Your Brand

Blog | January 5th 2021

[DTC POD Ep. 67] – Different types of campaigns to run with influencers and creators

Blog | January 5th 2021

[DTC POD Ep. 66] – How Apple's iOS 14 update will affect your Facebook ads

Blog | December 29th 2020

Everything You Need To Know About Earned Media in 2021

Blog | December 24th 2020

[DTC POD Ep. 65] – Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce)

Blog | December 17th 2020

[DTC POD Ep. 64] – 5 more great tips from eCommerce and DTC industry leaders (part 2)

Blog | December 17th 2020

[DTC POD Ep. 63] – Maximize the value you receive from creators and influencers (for brands)

Blog | December 10th 2020

[DTC POD Ep. 62] – Reinventing an existing product and category (with Sam Nebel, founder of Goodwipes)

Blog | December 8th 2020

[DTC POD Ep. 61] – Creating a disruptive brand and product within an existing market

Blog | December 3rd 2020

[DTC POD Ep. 60] – How to grow 5x with marketing capital and where to spend funding

Blog | November 30th 2020

[DTC POD Ep. 59] – How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers

Blog | November 30th 2020

[DTC POD Ep. 58] – Advice from a former DTC and CPG investor turned brand founder

Blog | November 24th 2020

[DTC POD Ep. 57] – Get started and start winning with influencer whitelisting and dark posting

Blog | November 19th 2020

[DTC POD Ep. 56] – The Verticale: the new DNVB and DTC marketplace that's improving the consumer discovery process

Blog | November 16th 2020

[DTC POD Ep. 55] – Breaking down one of the most complete eCommerce/DTC product pages we’ve seen

Blog | November 16th 2020

Combining UGC and Social Proof in 3 Easy Steps

Blog | November 12th 2020

[DTC POD Ep. 54] – Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand

Blog | November 10th 2020

[DTC POD Ep. 53] – BFCM tips from Nik Sharma, Privy, and other eCommerce and DTC leaders

Blog | November 9th 2020

Boost Conversion Rates With These 5 eCommerce Landing Page Tips

Blog | November 5th 2020

[DTC POD Ep. 52] – Moment founder Aisha Chottani shares how to collect better product and customer feedback

Blog | November 3rd 2020

[DTC POD Ep. 51] – 5 great tips for eCommerce and DTC brands (part 1)

Blog | October 30th 2020

6 Smarter Ways To Do eCommerce Emails and Newsletters

Blog | October 29th 2020

[DTC POD Ep. 50] – Nik Sharma on what it takes to become a $10M DTC brand

Blog | October 27th 2020

[DTC POD Ep. 49] – Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity

Blog | October 23rd 2020

[DTC POD Ep. 48] – How AVEC has built brand equity through storytelling

Blog | October 22nd 2020

[DTC POD Ep. 47] – The creator and influencer flow to drive campaign success

Blog | October 19th 2020

[DTC POD Ep. 46] – The new direct-to-consumer (DTC) playbook

Blog | October 15th 2020

Want Engagement? 3 Ways To Use Influencers As Your New Marketing Channel

Blog | October 15th 2020

[DTC POD Ep. 45] – Breaking down NOMAD GOOD's 40%+ open-rates and email marketing strategy

Blog | October 14th 2020

[DTC POD Ep. 44] – Planning for Black Friday and Cyber Monday

Blog | October 9th 2020

[DTC POD Ep. 43] – Founder Stories: Jeremy Cai, Founder & CEO of Italic (a luxury goods brand with a membership)

Blog | October 8th 2020

5 Critical Steps For A Black Friday/Cyber Monday Strategy That Won’t Leave You Out In The Cold

Blog | October 8th 2020

[DTC POD Ep. 42] – Tips for influencer campaign guidelines

Blog | October 7th 2020

[DTC POD Ep. 41] – How to pick the right creator for your influencer campaign

Blog | October 6th 2020

Getting Content With Content: 6 Proven Methods For eCommerce Content Marketing

Blog | October 2nd 2020

[DTC POD Ep. 40] – How more content can help your brand grow

Blog | October 1st 2020

[DTC POD Ep. 39] – Text message marketing best practices (with Yotpo)

Blog | September 29th 2020

[DTC POD Ep. 38] – The limitations of in-house content (and how to solve for them)

Blog | September 25th 2020

[DTC POD Ep. 37] – The gig economy and the future of work (with Farhaj Mayan, CEO of Kanna)

Blog | September 23rd 2020

“Ugh, Not Again:” 5 Proven Ways To Overcome Ad Fatigue

Blog | September 17th 2020

[DTC POD Ep. 36] – Optimizing Google Tag Manager for eCommerce brands

Blog | September 16th 2020

7 Facebook Ad Creative Strategies To Boost ROAS

Blog | September 10th 2020

[DTC POD Ep. 35] – Founder Stories: Joe Christensen, Founder & CEO of MCTco.

Blog | September 9th 2020

[DTC POD Ep. 34] – How to sell better on Amazon

Blog | September 9th 2020

5 Sneaky Tricks To Sleigh Influencer Marketing For The Holidays

Blog | August 28th 2020

What Is CPA Marketing And How Do I Do It Right?

Blog | August 26th 2020

[DTC POD Ep. 33] – Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch

Blog | August 24th 2020

Bringing Brand Marketing Back: What It Is, And How To Use It Today

Blog | August 21st 2020

[DTC POD Ep. 32] – eCommerce Funding and Growth Strategy

Blog | August 14th 2020

The Pros And Cons Of These 4 Influencer Marketing Services

Blog | August 13th 2020

[DTC POD Ep. 31] – Founder Stories: Careste, American Luxury On-Demand Fashion

Blog | August 7th 2020

How To Contact Instagram Influencers In 7 Steps

Podcast | August 5th 2020

[DTC POD Ep. 30] – Founder Stories: Emmett Shine, Co-Founder of Pattern Brands

Podcast | July 29th 2020

[DTC POD Ep. 29] – Founder Stories: SOUND Tea-Based Sparkling Beverages

Blog | July 23rd 2020

Everything You Need To Know About Instagram Presets

Podcast | July 22nd 2020

[DTC POD Ep. 28] – How to Optimize and Scale Facebook Ads

Podcast | July 15th 2020

[DTC POD Ep. 27] – How to Use User-Generated Content (UGC) to Get More Revenue And Higher Average Orders

Podcast | July 8th 2020

[DTC POD Ep. 26] – Tracking Influencer and Affiliate Marketing

Podcast | July 2nd 2020

[DTC POD Ep. 25] – MarketerHire's Suggestions For Finding the Right Person to Run Paid Social

Blog | July 1st 2020

Social Commerce Examples & 4 Tips To Ditch The eCommerce Sales Blues

Podcast | June 25th 2020

[DTC POD Ep. 24] – How to Grow As a Creator

Blog | June 24th 2020

Youtube Shoppable Ads: Is it War on Instagram Live Shopping?

Blog | June 24th 2020

Need Visuals? 8 Go-To Content Creation Companies For Brands

Podcast | June 18th 2020

[DTC POD Ep. 23] – Do You Need Rights From Influencers To Use Their Content?

Blog | June 17th 2020

6 Tips For DTC Brands To Crush Brand Awareness Campaigns

Podcast | June 10th 2020

[DTC POD Ep. 22] – How to Get More Content If You're Out (Or Just Want More)

Blog | June 10th 2020

Need Brand Loyalty? Influencer Marketing Has You Covered

Guide | June 9th 2020

Trend & Yotpo Setup Guide

Announcement | June 9th 2020

Trend Launches Yotpo Integration to Help Brands Share More User-Generated Content

Blog | June 3rd 2020

The Complete Guide to Influencer Networks

Podcast | May 28th 2020

[DTC POD Ep. 21] – A Look Inside eCommerce In China

Podcast | May 27th 2020

[DTC POD Ep. 20] – Facebook Shops Is Here And It's Time To Use It If You Are An eCommerce Or DTC Brand

Blog | May 27th 2020

Influencer Marketing Platforms Versus Influencer Marketing Agencies: Which Is Better?

Blog | May 22nd 2020

Facebook Shops is Here: Everything You Need to Know + How to Start Selling

Podcast | May 22nd 2020

[DTC POD Ep. 19] – How to Grow Your Brand Without Facbeook Ads

Podcast | May 20th 2020

[DTC POD Ep. 18] – Raphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More Sales

Blog | May 20th 2020

3 Ways To Create And Use Branded Content For Sales

Tool | May 14th 2020

Free ROAS Calculator and Facebook Ad Analysis

Podcast | May 13th 2020

[DTC POD Ep. 17] – How to Make Your First eCommerce Sale

Blog | May 13th 2020

3 Tested Influencer Relationship Management Tips

Podcast | May 7th 2020

[DTC POD Ep. 16] – How To Create Strong Brand-Influencer Relationships

Blog | May 6th 2020

How Mizzen+Main Won DTC Marketing With Micro-Influencers

Podcast | May 1st 2020

[DTC POD Ep. 15] – What Coronavirus Actually Means for Influencer Marketing and Influencers

Blog | April 30th 2020

5 Micro-Influencer Tips For Direct To Consumer Brands

Podcast | April 22nd 2020

[DTC POD Ep. 14] – Questions You Need to Ask Before Buying An Influencer Marketing Platform

Blog | April 21st 2020

3 Steps To Scale Instagram Promotions With Micro-Influencers

Podcast | April 17th 2020

[DTC POD Ep. 13] – Influencer Marketing Campaigns That Actually Work? Here's Our Guide

Blog | April 15th 2020

4 Reasons To Steer Clear Of Influencer Databases

Podcast | April 9th 2020

[DTC POD Ep. 12] – How to Produce High-Quality Content for Without A Big Budget

Podcast | April 6th 2020

[DTC POD Ep. 11] – eCommerce Marketing Tips That Aren't PPC

Blog | April 4th 2020

Content Creators vs Influencers - Similarities and Differences 

Blog | March 23rd 2020

Not Sure What To Post On Instagram? 6 Ideas For Instagram Posts

Podcast | March 23rd 2020

[DTC POD Ep. 10] – How To Fill Your Instagram With Content Every Day

Podcast | March 22nd 2020

[DTC POD Ep. 9] – How Is Coronavirus Impacting eCommerce And What You Can Do To Lessen The Hit

Podcast | March 19th 2020

[DTC POD Ep. 8] – What To Expect From Influencer Marketing

Blog | March 13th 2020

How Big Brands Won With UGC Marketing—And You Can, Too

Podcast | March 12th 2020

[DTC POD Ep. 7] - How DTC Brands Can Make Money From Using Influencers

Blog | March 9th 2020

8 Smarter eCommerce Marketing Strategies That Aren’t PPC

Podcast | March 6th 2020

[DTC POD Ep. 6] – Breaking Down The Most Successful Shopify Stores

Blog | February 29th 2020

8 Insane (But True) Influencer Marketing Case Studies

Podcast | February 27th 2020

[DTC POD Ep. 5] – User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC

Blog | February 21st 2020

What We’ve Learned From The 20 Most Successful Shopify Stores

Podcast | February 20th 2020

[DTC POD Ep. 4] - How Zillion Beers and Mike Bloomberg Went Viral Through Influence

Blog | February 15th 2020

Micro-influencers: The Key to Doing Influencer Marketing

Podcast | February 12th 2020

[DTC POD Ep. 3] – Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?

Podcast | February 6th 2020

[DTC POD Ep. 2] - KOLs Rule Influencer Marketing in China: Here's Why

Podcast | January 29th 2020

[DTC POD Ep. 1] – Why Everyday Influencers Are Key To Unlocking Brand Credibility

Blog | January 9th 2020

Macro vs. Micro-influencers: Who’s Best for Your Campaign?

Blog | December 18th 2019

User-Generated Content Starts with Influencer-Generated Content

Blog | December 11th 2019

How Top DTC Brands Use Content to Build Audiences

Blog | December 6th 2019

How Is A Key Opinion Leader (KOL) Different From An Influencer?

Blog | December 4th 2019

Influencer Networks Crucial in Post-Instagram Hiding Likes World

Blog | November 25th 2019

Expect More User-Generated Content as Instagram Hides Likes

Blog | November 16th 2019

How Instagram Removing Likes Will Affect Influencer Marketing

Blog | August 27th 2019

Trend vs. AspireIQ

Blog | July 25th 2019

So Who Exactly Are Lifestyle Influencers?

Blog | July 18th 2019

DIFF Eyewear Marketing Strategy Breakdown

Blog | July 18th 2019

Everyday Influencers and Why They Are A Must for Your Marketing Strategy

Blog | June 18th 2019

Instagram Sponsorship Opportunities – How To Land Them

Blog | May 17th 2019

How to Make Fashion Influencer Marketing Work For You

Blog | April 27th 2019

Direct To Consumer Marketing for CPG Brands

Blog | April 27th 2019

The Ultimate Guide to User Generated Content

Blog | April 27th 2019

Fashion Instagrammers Vs. Fashion YouTubers

Sign up for our free industry reports

2020 Yuema Inc.
701 Brazos St, Austin, TX 78701