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CASE STUDY
“Trend and Health-Ade Kombucha partnered to create 214 Instagram posts across the country and generate 1.6 million impressions.”
CASE STUDY
“Trend and Mizzen + Main partnered to create over 500K impressions and reduce time spent in creating campaigns by over 50%.”
CASE STUDY
“Trend and Italic partnered to shoot content in 12 different homes for $1200.”
Blog | June 15th 2021
“[DTC POD Ep. 111] - A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors”
Blog | June 14th 2021
“How to find the right social media content creator for your brand”
Blog | June 11th 2021
“[DTC POD Ep. 110] - With $250M+ in eCommerce revenue generated, Daniel Snow, Co-Founder of The Snow Agency, shares how to launch and scale products”
Join our newsletter to receive more content from Trend and the internet on influencers and UGC
Podcast
[DTC POD Ep. 77] – Breaking down NUGGS’ positioning, go to market strategy, website, and more
Blog
How To Find Instagram Influencers: 4 Strategies To Discover Instagram Influencers For Your Brand
CASE STUDY
“Trend and MOON Ultra partnered to generate over 380K impressions and help MOON’s product launch go viral.”
CASE STUDY
“Trend and Kalumi Beauty partnered to create content for their entire product lifecycle from unboxing, to product use, to reviews.”
CASE STUDY
“Trend and J.W. Hulme partnered to create user-generated content for every season”
Blog | June 11th 2021
“[DTC POD Ep. 109] - How and why you should run a market basket analysis for your eCommerce brand”
Blog | June 7th 2021
“[DTC POD Ep. 108] - Lessons from a three-time founder who has now built a $10M+ eCommerce business (with Edgar Blazona, founder of BenchMade Modern)”
Blog | June 2nd 2021
“[DTC POD Ep. 107] - 3 fast tips for product categories”
CASE STUDY
“Trend and Kettle + Fire partnered to breathe new life into their Facebook ads and improve return on ad spend”
CASE STUDY
“Trend and Snap Kitchen partnered to target over 115k Instagram accounts and generate buzz for their new Superfood Sunrise Salad”
CASE STUDY
“How Palms to Pines and KÖE Organic Kombucha brought awareness to a SoCal retailer launch using Trend”
Blog | June 1st 2021
“[DTC POD Ep. 106] - Over 100 episodes of the DTC: Reflecting on everything we've learned”
Blog | May 25th 2021
“[DTC POD Ep. 105] - West Elm's new unique approach to influencer marketing and ambassador programs”
Blog | May 24th 2021
“[DTC POD Ep. 104] - Jason Wong, Managing Partner of Wonghaus, shares his knowledge on brand building, influencer marketing, manufacturing, logistics, and more!”
CASE STUDY
“How Trend helped Mallama Skincare launch with social proof from Day 1”
CASE STUDY
“The Secret to How Three Bird Nest Has Scaled Their Content Strategy”
Blog | May 21st 2021
“How to put together your own social media marketing proposal”
Blog | May 18th 2021
“[DTC POD Ep. 103] - What is break-even ROAS and how do you use it with regular ROAS?”
Blog | May 18th 2021
“[DTC POD Ep. 102] - Tips and examples for eCommerce quizzes that drive AOV and improve personalization (with Tina Donati from Octane AI)”
Blog | May 11th 2021
“Need A Copacker? The 18 Best Copacker Services in the US”
Blog | May 11th 2021
“[DTC POD Ep. 101] - DTC and eCommerce tips round-up, part 3 (curated tips from recent DTC POD episodes!)”
Blog | May 7th 2021
“13 Professional Webflow eCommerce Examples To Mimic”
Blog | May 6th 2021
“[DTC POD Ep. 100] - Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)”
Blog | May 6th 2021
“[DTC POD Ep. 99] - Quick tips to level up your Pinterest marketing strategy (with examples!)”
Blog | April 30th 2021
“[DTC POD Ep. 98] - An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)”
Blog | April 27th 2021
“[DTC POD Ep. 97] - Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years”
Blog | April 23rd 2021
“[DTC POD Ep. 96] - An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)”
Blog | April 20th 2021
“[DTC POD Ep. 95] - How to build a strong eCommerce marketing calendar”
Blog | April 15th 2021
“[DTC POD Ep. 94] - Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)”
Blog | April 13th 2021
“The 13 Best UGC Platform Options of 2021”
Blog | April 13th 2021
“[DTC POD Ep. 93] - Why user-generated video is the best type of user-generated content”
Blog | April 8th 2021
“[DTC POD Ep. 92] – Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)”
Blog | April 7th 2021
“[DTC POD Ep. 91] – A quick guide to building better loyalty programs for your DTC brand”
Blog | March 31st 2021
“[DTC POD Ep. 90] – How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)”
Blog | March 30th 2021
“[DTC POD Ep. 89] – Leveraging brand-owned communities to fuel DTC growth”
Blog | March 27th 2021
“[DTC POD Ep. 88] – How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)”
Blog | March 25th 2021
“How To Leverage Creators For Marketing On TikTok”
Blog | March 23rd 2021
“[DTC POD Ep. 87] – Everything you need to know about eCommerce subscription models (and how to run the best one)”
Blog | March 19th 2021
“[DTC POD Ep. 86] – Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)”
Blog | March 18th 2021
“Amazon FBA versus Shopify: 6 Key Differences To Choose The Right eCommerce Platform For Your Biz”
Blog | March 16th 2021
“[DTC POD Ep. 85] – How offering free shipping affected Heartland Bread's business (marketing breakdown)”
Blog | March 11th 2021
“[DTC POD Ep. 84] – Trend.io review: how to 7x your return on spend with influencers (with Mindful Health)”
Blog | March 9th 2021
“[DTC POD Ep. 83] – How to raise over $3M on Kickstarter (with Conor Lewis, founder of FORT)”
Blog | March 4th 2021
“[DTC POD Ep. 82] – Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA)”
Blog | March 3rd 2021
“Branded Content In 2021: Everything You Need To Know ”
Blog | March 2nd 2021
“[DTC POD Ep. 81] – DTC trends to watch in 2021”
Blog | February 25th 2021
“[DTC POD Ep. 80] – Curating Strong Product Lines + Successfully Rebranding (with Jaz Fenton, Founder of Yellow Beauty)”
Blog | February 25th 2021
“[DTC POD Ep. 79] – Introducing the DTCers Community + New Spot for the DTC POD”
Blog | February 17th 2021
“The 20 Most Effective Squarespace Templates For eCommerce”
Blog | February 12th 2021
“[DTC POD Ep. 78] – The importance of design in brand storytelling (with Squarespace's Lukas Thoms)”
Blog | February 10th 2021
“[DTC POD Ep. 77] – Breaking down NUGGS’ positioning, go to market strategy, website, and more”
Blog | February 5th 2021
“[DTC POD Ep. 75] – Acquiring eCommerce and DTC customers organically”
Blog | February 4th 2021
“[DTC POD Ep. 76] – How to launch a brand from $0 to $1M in the middle of a pandemic (with Oscar Adelman, Founder of Remi)”
Blog | February 3rd 2021
“Should You Sell Your Amazon FBA Business to Thrasio or Optimize it?”
Blog | January 27th 2021
“[DTC POD Ep. 74] – How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)”
Blog | January 26th 2021
“[DTC POD Ep. 73] – 5 ways to combat ad fatigue”
Blog | January 26th 2021
“[DTC POD Ep. 72] – Creating a better alternative to existing products (with Grace Lee, Founder of Birdy Grey)”
Blog | January 26th 2021
“[DTC POD Ep. 71] – Building a more sustainable DTC brand by understanding linear commerce”
Blog | January 16th 2021
“How to Become an Instagram Influencer and Get Paid”
Blog | January 15th 2021
“5 Steps To Calculate Your True Influencer Marketing ROI”
Blog | January 14th 2021
“Introducing The King Of User Generated Content: User-Generated Video (UGV)”
Blog | January 14th 2021
“[DTC POD Ep. 70] – How Shondra Washington helps underrepresented founders raise $100k+ on Clubhouse through live crowdfunding”
Blog | January 14th 2021
“6 Questions To Ask Yourself To Pick The Right Influencer Marketing Platform”
Blog | January 14th 2021
“5 Foolproof Ways To Write The Best Influencer Outreach Email”
Blog | January 13th 2021
“[DTC POD Ep. 69] – Breaking down the Mr. Beast Burger launch, the future of product launches, and the creator economy”
Blog | January 13th 2021
“[DTC POD Ep. 68] – Growth metrics you should follow for eCommerce (with Omniconvert)”
Blog | January 7th 2021
“How To Find Instagram Influencers: 4 Strategies To Discover Instagram Influencers For Your Brand”
Blog | January 5th 2021
“[DTC POD Ep. 67] – Different types of campaigns to run with influencers and creators”
Blog | January 5th 2021
“[DTC POD Ep. 66] – How Apple's iOS 14 update will affect your Facebook ads”
Blog | December 29th 2020
“Everything You Need To Know About Earned Media in 2021”
Blog | December 24th 2020
“[DTC POD Ep. 65] – Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce)”
Blog | December 17th 2020
“[DTC POD Ep. 64] – 5 more great tips from eCommerce and DTC industry leaders (part 2)”
Blog | December 17th 2020
“[DTC POD Ep. 63] – Maximize the value you receive from creators and influencers (for brands)”
Blog | December 10th 2020
“[DTC POD Ep. 62] – Reinventing an existing product and category (with Sam Nebel, founder of Goodwipes)”
Blog | December 8th 2020
“[DTC POD Ep. 61] – Creating a disruptive brand and product within an existing market”
Blog | December 3rd 2020
“[DTC POD Ep. 60] – How to grow 5x with marketing capital and where to spend funding”
Blog | November 30th 2020
“[DTC POD Ep. 59] – How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers”
Blog | November 30th 2020
“[DTC POD Ep. 58] – Advice from a former DTC and CPG investor turned brand founder”
Blog | November 24th 2020
“[DTC POD Ep. 57] – Get started and start winning with influencer whitelisting and dark posting”
Blog | November 19th 2020
“[DTC POD Ep. 56] – The Verticale: the new DNVB and DTC marketplace that's improving the consumer discovery process”
Blog | November 16th 2020
“[DTC POD Ep. 55] – Breaking down one of the most complete eCommerce/DTC product pages we’ve seen”
Blog | November 16th 2020
“Combining UGC and Social Proof in 3 Easy Steps”
Blog | November 12th 2020
“[DTC POD Ep. 54] – Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand”
Blog | November 10th 2020
“[DTC POD Ep. 53] – BFCM tips from Nik Sharma, Privy, and other eCommerce and DTC leaders”
Blog | November 9th 2020
“Boost Conversion Rates With These 5 eCommerce Landing Page Tips”
Blog | November 5th 2020
“[DTC POD Ep. 52] – Moment founder Aisha Chottani shares how to collect better product and customer feedback”
Blog | November 3rd 2020
“[DTC POD Ep. 51] – 5 great tips for eCommerce and DTC brands (part 1)”
Blog | October 30th 2020
“6 Smarter Ways To Do eCommerce Emails and Newsletters”
Blog | October 29th 2020
“[DTC POD Ep. 50] – Nik Sharma on what it takes to become a $10M DTC brand”
Blog | October 27th 2020
“[DTC POD Ep. 49] – Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity”
Blog | October 23rd 2020
“[DTC POD Ep. 48] – How AVEC has built brand equity through storytelling”
Blog | October 22nd 2020
“[DTC POD Ep. 47] – The creator and influencer flow to drive campaign success”
Blog | October 19th 2020
“[DTC POD Ep. 46] – The new direct-to-consumer (DTC) playbook”
Blog | October 15th 2020
“Want Engagement? 3 Ways To Use Influencers As Your New Marketing Channel”
Blog | October 15th 2020
“[DTC POD Ep. 45] – Breaking down NOMAD GOOD's 40%+ open-rates and email marketing strategy”
Blog | October 14th 2020
“[DTC POD Ep. 44] – Planning for Black Friday and Cyber Monday”
Blog | October 9th 2020
“[DTC POD Ep. 43] – Founder Stories: Jeremy Cai, Founder & CEO of Italic (a luxury goods brand with a membership)”
Blog | October 8th 2020
“5 Critical Steps For A Black Friday/Cyber Monday Strategy That Won’t Leave You Out In The Cold”
Blog | October 8th 2020
“[DTC POD Ep. 42] – Tips for influencer campaign guidelines”
Blog | October 7th 2020
“[DTC POD Ep. 41] – How to pick the right creator for your influencer campaign”
Blog | October 6th 2020
“Getting Content With Content: 6 Proven Methods For eCommerce Content Marketing”
Blog | October 2nd 2020
“[DTC POD Ep. 40] – How more content can help your brand grow”
Blog | October 1st 2020
“[DTC POD Ep. 39] – Text message marketing best practices (with Yotpo)”
Blog | September 29th 2020
“[DTC POD Ep. 38] – The limitations of in-house content (and how to solve for them)”
Blog | September 25th 2020
“[DTC POD Ep. 37] – The gig economy and the future of work (with Farhaj Mayan, CEO of Kanna)”
Blog | September 23rd 2020
““Ugh, Not Again:” 5 Proven Ways To Overcome Ad Fatigue”
Blog | September 17th 2020
“[DTC POD Ep. 36] – Optimizing Google Tag Manager for eCommerce brands”
Blog | September 16th 2020
“7 Facebook Ad Creative Strategies To Boost ROAS”
Blog | September 10th 2020
“[DTC POD Ep. 35] – Founder Stories: Joe Christensen, Founder & CEO of MCTco.”
Blog | September 9th 2020
“[DTC POD Ep. 34] – How to sell better on Amazon”
Blog | September 9th 2020
“5 Sneaky Tricks To Sleigh Influencer Marketing For The Holidays”
Blog | August 28th 2020
“What Is CPA Marketing And How Do I Do It Right?”
Blog | August 26th 2020
“[DTC POD Ep. 33] – Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch”
Blog | August 24th 2020
“Bringing Brand Marketing Back: What It Is, And How To Use It Today”
Blog | August 21st 2020
“[DTC POD Ep. 32] – eCommerce Funding and Growth Strategy”
Blog | August 14th 2020
“The Pros And Cons Of These 4 Influencer Marketing Services”
Blog | August 13th 2020
“[DTC POD Ep. 31] – Founder Stories: Careste, American Luxury On-Demand Fashion”
Blog | August 7th 2020
“How To Contact Instagram Influencers In 7 Steps”
Podcast | August 5th 2020
“[DTC POD Ep. 30] – Founder Stories: Emmett Shine, Co-Founder of Pattern Brands”
Podcast | July 29th 2020
“[DTC POD Ep. 29] – Founder Stories: SOUND Tea-Based Sparkling Beverages”
Blog | July 23rd 2020
“Everything You Need To Know About Instagram Presets”
Podcast | July 22nd 2020
“[DTC POD Ep. 28] – How to Optimize and Scale Facebook Ads”
Podcast | July 15th 2020
“[DTC POD Ep. 27] – How to Use User-Generated Content (UGC) to Get More Revenue And Higher Average Orders”
Podcast | July 8th 2020
“[DTC POD Ep. 26] – Tracking Influencer and Affiliate Marketing”
Podcast | July 2nd 2020
“[DTC POD Ep. 25] – MarketerHire's Suggestions For Finding the Right Person to Run Paid Social”
Blog | July 1st 2020
“Social Commerce Examples & 4 Tips To Ditch The eCommerce Sales Blues”
Podcast | June 25th 2020
“[DTC POD Ep. 24] – How to Grow As a Creator”
Blog | June 24th 2020
“Youtube Shoppable Ads: Is it War on Instagram Live Shopping?”
Blog | June 24th 2020
“Need Visuals? 8 Go-To Content Creation Companies For Brands”
Podcast | June 18th 2020
“[DTC POD Ep. 23] – Do You Need Rights From Influencers To Use Their Content?”
Blog | June 17th 2020
“6 Tips For DTC Brands To Crush Brand Awareness Campaigns”
Podcast | June 10th 2020
“[DTC POD Ep. 22] – How to Get More Content If You're Out (Or Just Want More)”
Blog | June 10th 2020
“Need Brand Loyalty? Influencer Marketing Has You Covered”
Guide | June 9th 2020
“Trend & Yotpo Setup Guide”
Announcement | June 9th 2020
“Trend Launches Yotpo Integration to Help Brands Share More User-Generated Content”
Blog | June 3rd 2020
“The Complete Guide to Influencer Networks”
Podcast | May 28th 2020
“[DTC POD Ep. 21] – A Look Inside eCommerce In China”
Podcast | May 27th 2020
“[DTC POD Ep. 20] – Facebook Shops Is Here And It's Time To Use It If You Are An eCommerce Or DTC Brand”
Blog | May 27th 2020
“Influencer Marketing Platforms Versus Influencer Marketing Agencies: Which Is Better?”
Blog | May 22nd 2020
“Facebook Shops is Here: Everything You Need to Know + How to Start Selling”
Podcast | May 22nd 2020
“[DTC POD Ep. 19] – How to Grow Your Brand Without Facbeook Ads”
Podcast | May 20th 2020
“[DTC POD Ep. 18] – Raphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More Sales”
Blog | May 20th 2020
“3 Ways To Create And Use Branded Content For Sales”
Tool | May 14th 2020
“Free ROAS Calculator and Facebook Ad Analysis”
Podcast | May 13th 2020
“[DTC POD Ep. 17] – How to Make Your First eCommerce Sale”
Blog | May 13th 2020
“3 Tested Influencer Relationship Management Tips”
Podcast | May 7th 2020
“[DTC POD Ep. 16] – How To Create Strong Brand-Influencer Relationships”
Blog | May 6th 2020
“How Mizzen+Main Won DTC Marketing With Micro-Influencers”
Podcast | May 1st 2020
“[DTC POD Ep. 15] – What Coronavirus Actually Means for Influencer Marketing and Influencers”
Blog | April 30th 2020
“5 Micro-Influencer Tips For Direct To Consumer Brands”
Podcast | April 22nd 2020
“[DTC POD Ep. 14] – Questions You Need to Ask Before Buying An Influencer Marketing Platform”
Blog | April 21st 2020
“3 Steps To Scale Instagram Promotions With Micro-Influencers”
Podcast | April 17th 2020
“[DTC POD Ep. 13] – Influencer Marketing Campaigns That Actually Work? Here's Our Guide”
Blog | April 15th 2020
“4 Reasons To Steer Clear Of Influencer Databases”
Podcast | April 9th 2020
“[DTC POD Ep. 12] – How to Produce High-Quality Content for Without A Big Budget”
Podcast | April 6th 2020
“[DTC POD Ep. 11] – eCommerce Marketing Tips That Aren't PPC”
Blog | April 4th 2020
“Content Creators vs Influencers - Similarities and Differences ”
Blog | March 23rd 2020
“Not Sure What To Post On Instagram? 6 Ideas For Instagram Posts”
Podcast | March 23rd 2020
“[DTC POD Ep. 10] – How To Fill Your Instagram With Content Every Day”
Podcast | March 22nd 2020
“[DTC POD Ep. 9] – How Is Coronavirus Impacting eCommerce And What You Can Do To Lessen The Hit”
Podcast | March 19th 2020
“[DTC POD Ep. 8] – What To Expect From Influencer Marketing”
Blog | March 13th 2020
“How Big Brands Won With UGC Marketing—And You Can, Too”
Podcast | March 12th 2020
“[DTC POD Ep. 7] - How DTC Brands Can Make Money From Using Influencers”
Blog | March 9th 2020
“8 Smarter eCommerce Marketing Strategies That Aren’t PPC”
Podcast | March 6th 2020
“[DTC POD Ep. 6] – Breaking Down The Most Successful Shopify Stores”
Blog | February 29th 2020
“8 Insane (But True) Influencer Marketing Case Studies”
Podcast | February 27th 2020
“[DTC POD Ep. 5] – User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC”
Blog | February 21st 2020
“What We’ve Learned From The 20 Most Successful Shopify Stores”
Podcast | February 20th 2020
“[DTC POD Ep. 4] - How Zillion Beers and Mike Bloomberg Went Viral Through Influence”
Blog | February 15th 2020
“Micro-influencers: The Key to Doing Influencer Marketing”
Podcast | February 12th 2020
“[DTC POD Ep. 3] – Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?”
Podcast | February 6th 2020
“[DTC POD Ep. 2] - KOLs Rule Influencer Marketing in China: Here's Why”
Podcast | January 29th 2020
“[DTC POD Ep. 1] – Why Everyday Influencers Are Key To Unlocking Brand Credibility”
Blog | January 9th 2020
“Macro vs. Micro-influencers: Who’s Best for Your Campaign?”
Blog | December 18th 2019
“User-Generated Content Starts with Influencer-Generated Content”
Blog | December 11th 2019
“How Top DTC Brands Use Content to Build Audiences”
Blog | December 6th 2019
“How Is A Key Opinion Leader (KOL) Different From An Influencer?”
Blog | December 4th 2019
“Influencer Networks Crucial in Post-Instagram Hiding Likes World”
Blog | November 25th 2019
“Expect More User-Generated Content as Instagram Hides Likes”
Blog | November 16th 2019
“How Instagram Removing Likes Will Affect Influencer Marketing”
Blog | August 27th 2019
“Trend vs. AspireIQ”
Blog | July 25th 2019
“So Who Exactly Are Lifestyle Influencers?”
Blog | July 18th 2019
“DIFF Eyewear Marketing Strategy Breakdown”
Blog | July 18th 2019
“Everyday Influencers and Why They Are A Must for Your Marketing Strategy”
Blog | June 18th 2019
“Instagram Sponsorship Opportunities – How To Land Them”
Blog | May 17th 2019
“How to Make Fashion Influencer Marketing Work For You”
Blog | April 27th 2019
“Direct To Consumer Marketing for CPG Brands”
Blog | April 27th 2019
“The Ultimate Guide to User Generated Content”
Blog | April 27th 2019
“Fashion Instagrammers Vs. Fashion YouTubers”
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