Resources + Blog

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Trend and MOON Ultra partnered to generate over 380K impressions and help MOON’s product launch go viral.


Trend and Kalumi Beauty partnered to create content for their entire product lifecycle from unboxing, to product use, to reviews.


Trend and J.W. Hulme partnered to create user-generated content for every season

Blog | October 15th 2020

Want Engagement? 3 Ways To Use Influencers As Your New Marketing Channel

Blog | October 15th 2020

[DTC POD Ep. 45] – Breaking down NOMAD GOOD's 40%+ open-rates and email marketing strategy

Blog | October 14th 2020

[DTC POD Ep. 44] – Planning for Black Friday and Cyber Monday


Trend and Kettle + Fire partnered to breathe new life into their Facebook ads and improve return on ad spend


Trend and Snap Kitchen partnered to target over 115k Instagram accounts and generate buzz for their new Superfood Sunrise Salad


How Palms to Pines and KÖE Organic Kombucha brought awareness to a SoCal retailer launch using Trend

Blog | October 9th 2020

[DTC POD Ep. 43] – Founder Stories: Jeremy Cai, Founder & CEO of Italic (a luxury goods brand with a membership)

Blog | October 8th 2020

5 Critical Steps For A Black Friday/Cyber Monday Strategy That Won’t Leave You Out In The Cold

Blog | October 8th 2020

[DTC POD Ep. 42] – Tips for influencer campaign guidelines


How Trend helped Mallama Skincare launch with social proof from Day 1

Blog | October 7th 2020

[DTC POD Ep. 41] – How to pick the right creator for your influencer campaign

Blog | October 6th 2020

Getting Content With Content: 6 Proven Methods For eCommerce Content Marketing

Blog | October 2nd 2020

[DTC POD Ep. 40] – How more content can help your brand grow

Blog | October 1st 2020

[DTC POD Ep. 39] – Text message marketing best practices (with Yotpo)

Blog | September 29th 2020

[DTC POD Ep. 38] – The limitations of in-house content (and how to solve for them)

Blog | September 25th 2020

[DTC POD Ep. 37] – The gig economy and the future of work (with Farhaj Mayan, CEO of Kanna)

Blog | September 23rd 2020

“Ugh, Not Again:” 5 Proven Ways To Overcome Ad Fatigue

Blog | September 17th 2020

[DTC POD Ep. 36] – Optimizing Google Tag Manager for eCommerce brands

Blog | September 16th 2020

7 Facebook Ad Creative Strategies To Boost ROAS

Blog | September 10th 2020

[DTC POD Ep. 35] – Founder Stories: Joe Christensen, Founder & CEO of MCTco.

Blog | September 9th 2020

[DTC POD Ep. 34] – How to sell better on Amazon

Blog | September 9th 2020

5 Sneaky Tricks To Sleigh Influencer Marketing For The Holidays

Blog | August 28th 2020

What Is CPA Marketing And How Do I Do It Right?

Blog | August 26th 2020

[DTC POD Ep. 33] – Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch

Blog | August 24th 2020

Bringing Brand Marketing Back: What It Is, And How To Use It Today

Blog | August 21st 2020

[DTC POD Ep. 32] – eCommerce Funding and Growth Strategy

Blog | August 14th 2020

The Pros And Cons Of These 4 Influencer Marketing Services

Blog | August 13th 2020

[DTC POD Ep. 31] – Founder Stories: Careste, American Luxury On-Demand Fashion

Blog | August 7th 2020

How To Contact Instagram Influencers In 7 Steps

Podcast | August 5th 2020

[DTC POD Ep. 30] – Founder Stories: Emmett Shine, Co-Founder of Pattern Brands

Blog | July 30th 2020

5 Foolproof Ways To Write The Best Influencer Outreach Email

Podcast | July 29th 2020

[DTC POD Ep. 29] – Founder Stories: SOUND Tea-Based Sparkling Beverages

Blog | July 23rd 2020

Everything You Need To Know About Instagram Presets

Podcast | July 22nd 2020

[DTC POD Ep. 28] – How to Optimize and Scale Facebook Ads

Blog | July 16th 2020

5 Steps To Calculate Your True Influencer Marketing ROI

Podcast | July 15th 2020

[DTC POD Ep. 27] – How to Use User-Generated Content (UGC) to Get More Revenue And Higher Average Orders

Podcast | July 8th 2020

[DTC POD Ep. 26] – Tracking Influencer and Affiliate Marketing

Blog | July 8th 2020

Everything You Need To Know About Earned Media in 2020

Podcast | July 2nd 2020

[DTC POD Ep. 25] – MarketerHire's Suggestions For Finding the Right Person to Run Paid Social

Blog | July 1st 2020

Social Commerce Examples & 4 Tips To Ditch The eCommerce Sales Blues

Podcast | June 25th 2020

[DTC POD Ep. 24] – How to Grow As a Creator

Blog | June 24th 2020

Youtube Shoppable Ads: Is it War on Instagram Live Shopping?

Blog | June 24th 2020

Need Visuals? 8 Go-To Content Creation Companies For Brands

Podcast | June 18th 2020

[DTC POD Ep. 23] – Do You Need Rights From Influencers To Use Their Content?

Blog | June 17th 2020

6 Tips For DTC Brands To Crush Brand Awareness Campaigns

Podcast | June 10th 2020

[DTC POD Ep. 22] – How to Get More Content If You're Out (Or Just Want More)

Blog | June 10th 2020

Need Brand Loyalty? Influencer Marketing Has You Covered

Guide | June 9th 2020

Trend & Yotpo Setup Guide

Announcement | June 9th 2020

Trend Launches Yotpo Integration to Help Brands Share More User-Generated Content

Blog | June 3rd 2020

The Complete Guide to Influencer Networks

Podcast | May 28th 2020

[DTC POD Ep. 21] – A Look Inside eCommerce In China

Podcast | May 27th 2020

[DTC POD Ep. 20] – Facebook Shops Is Here And It's Time To Use It If You Are An eCommerce Or DTC Brand

Blog | May 27th 2020

Influencer Marketing Platforms Vs Influencer Marketing Agencies

Blog | May 22nd 2020

Facebook Shops is Here: Everything You Need to Know + How to Start Selling

Podcast | May 22nd 2020

[DTC POD Ep. 19] – How to Grow Your Brand Without Facbeook Ads

Podcast | May 20th 2020

[DTC POD Ep. 18] – Raphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More Sales

Blog | May 20th 2020

3 Ways To Create And Use Branded Content For Sales

Tool | May 14th 2020

Free ROAS Calculator and Facebook Ad Analysis

Podcast | May 13th 2020

[DTC POD Ep. 17] – How to Make Your First eCommerce Sale

Blog | May 13th 2020

3 Tested Influencer Relationship Management Tips

Podcast | May 7th 2020

[DTC POD Ep. 16] – How To Create Strong Brand-Influencer Relationships

Blog | May 6th 2020

How Mizzen+Main Won DTC Marketing With Micro-Influencers

Podcast | May 1st 2020

[DTC POD Ep. 15] – What Coronavirus Actually Means for Influencer Marketing and Influencers

Blog | April 30th 2020

5 Micro-Influencer Tips For Direct To Consumer Brands

Podcast | April 22nd 2020

[DTC POD Ep. 14] – Questions You Need to Ask Before Buying An Influencer Marketing Platform

Blog | April 21st 2020

3 Steps To Scale Instagram Promotions With Micro-Influencers

Podcast | April 17th 2020

[DTC POD Ep. 13] – Influencer Marketing Campaigns That Actually Work? Here's Our Guide

Blog | April 15th 2020

4 Reasons To Steer Clear Of Influencer Databases

Podcast | April 9th 2020

[DTC POD Ep. 12] – How to Produce High-Quality Content for Without A Big Budget

Blog | April 7th 2020

How To Pick The Right Influencer Marketing Platform

Podcast | April 6th 2020

[DTC POD Ep. 11] – eCommerce Marketing Tips That Aren't PPC

Blog | April 4th 2020

Content Creators vs Influencers - Similarities and Differences 

Blog | March 23rd 2020

Not Sure What To Post On Instagram? 6 Ideas For Instagram Posts

Podcast | March 23rd 2020

[DTC POD Ep. 10] – How To Fill Your Instagram With Content Every Day

Podcast | March 22nd 2020

[DTC POD Ep. 9] – How Is Coronavirus Impacting eCommerce And What You Can Do To Lessen The Hit

Podcast | March 19th 2020

[DTC POD Ep. 8] – What To Expect From Influencer Marketing

Blog | March 13th 2020

How Big Brands Won With UGC Marketing—And You Can, Too

Podcast | March 12th 2020

[DTC POD Ep. 7] - How DTC Brands Can Make Money From Using Influencers

Blog | March 9th 2020

8 Smarter eCommerce Marketing Strategies That Aren’t PPC

Podcast | March 6th 2020

[DTC POD Ep. 6] – Breaking Down The Most Successful Shopify Stores

Blog | February 29th 2020

5 Insane (But True) Influencer Marketing Case Studies

Podcast | February 27th 2020

[DTC POD Ep. 5] – User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC

Blog | February 21st 2020

What We’ve Learned From The 15 Most Successful Shopify Stores

Podcast | February 20th 2020

[DTC POD Ep. 4] - How Zillion Beers and Mike Bloomberg Went Viral Through Influence

Blog | February 15th 2020

Micro-influencers: The Key to Doing Influencer Marketing

Podcast | February 12th 2020

[DTC POD Ep. 3] – Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?

Podcast | February 6th 2020

[DTC POD Ep. 2] - KOLs Rule Influencer Marketing in China: Here's Why

Podcast | January 29th 2020

[DTC POD Ep. 1] – Why Everyday Influencers Are Key To Unlocking Brand Credibility

Blog | January 9th 2020

Macro vs. Micro-influencers: Who’s Best for Your Campaign?

Blog | December 18th 2019

User-Generated Content Starts with Influencer-Generated Content

Blog | December 11th 2019

How Top DTC Brands Use Content to Build Audiences

Blog | December 6th 2019

What's a KOL and What's Their Role in Influencer Marketing

Blog | December 4th 2019

Influencer Networks Crucial in Post-Instagram Hiding Likes World

Blog | November 25th 2019

Expect More User-Generated Content as Instagram Hides Likes

Blog | November 16th 2019

How Instagram Removing Likes Will Affect Influencer Marketing

Blog | August 27th 2019

Trend vs. AspireIQ

Blog | July 25th 2019

So Who Exactly Are Lifestyle Influencers?

Blog | July 18th 2019

DIFF Eyewear Marketing Strategy Breakdown

Blog | July 18th 2019

Everyday Influencers and Why They Are A Must for Your Marketing Strategy

Blog | June 18th 2019

Instagram Sponsorship Opportunities – How To Land Them

Blog | May 17th 2019

How to Make Fashion Influencer Marketing Work For You

Blog | May 14th 2019

Find Instagram Influencers: Strategies to discover Instagram influencers for your brand

Blog | April 27th 2019

Direct To Consumer Marketing for CPG Brands

Blog | April 27th 2019

The Ultimate Guide to User Generated Content

Blog | April 27th 2019

Fashion Instagrammers Vs. Fashion YouTubers

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