Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

EPISODE SUMMARY

Increase your Site’s Conversion Rates and Make More Money with Shane RostadA conversion rate is the percentage of people who take action using your website. This can be a form submission, purchase, or anything else. This metric is important because it lets you know the effectiveness of your website and how well you are meeting your goals. The best way to calculate this number is by conducting exit surveys for each visitor (and sometimes for a sampling of visitors).We are excited to have Shane Rostad in our show today. Besides being a CXL Certified Optimizer, Shane is a web designer and developer whose passion is to help clients like you make more money using better design. He also worked as a Marketing Manager at TriFin Labs. Listen as he shares some ways to increase your site’s conversion rates.Tune in!

EPISODE NOTES

During this episode, you will learn about;

[00:05] What’s in for you in today’s episode

[01:36] Who’s Shane Rostad and his area of specialty

[06:34] Typical mistakes that brands make

[08:44] Tips to improve your site’s conversion rate

[12:48] Things to focus on when brands are collecting customer’s data

[16:54] The different ways to gather qualitative data from your customers

[19:41] Commercial Break

[20:38] Upselling and cross-selling in the business

[28:30] How to do the A/B testing for your site

[33:52] Do these things to improve consumer conversion

[35:09] Shane’s three favorite brands

[36:33] Connect with Shane today

Notable Quotes

• Customer experience is the most significant lacking catalyst in most brands.
• Understand the game of numbers in a business.
• When complexity hurts, focus on simplicity.

Contributors:

Shane Rostad - shanerostad

Jay Desai - @jayd3sai

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