Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.

EPISODE SUMMARY

If you have TikTok, you’ve likely heard of Tabs Chocolate, a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver.

EPISODE NOTES

Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed  specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.

2:05 - 8:24 Entrepreneur Background


17:58 - 19:27  Getting Started with Tabs


24:05 - 27:33 Finding the Right Channel


28:44  - 31:29 Working with Influencers


32:55 - 37:22 Content / Social  Strategy


38:43 - 42:49 Designing for TikTok


51:01 - 51:42  Bootstrapped

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Jake Lewin & Oliver Brocato- Founders of Tabs Chocolate

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel