Established brands usually play it safe when introducing a new product. Running ads, posting on social, website updates, emails, etc.
While this does a decent job of sharing a new product, most of the effort goes towards existing customers.
When Snap Kitchen launched their new Superfood Sunrise Salad, they wanted to do something a bit different.
They didn’t want the status quo.
They wanted a BIG impact.
That meant getting the message across to returning customers, but even more importantly, new customers - new customers that could create more brand loyalists.
That’s why they turned to Trend - to also get in front of new customers who would return and buy more products from Snap Kitchen.
Software designed to save you time and money
Without Trend, Snap Kitchen would have to dig much deeper into their pockets to achieve the same results. Let’s take a look at the other options available to Kettle + Fire and their pros, cons, and costs.
In-house influencer marketing
What would it cost to generate this amount of new content with Trend?
About Our Campaign with Snap Kitchen
The endless pool of millennials
Just because you have a strong customer base and a ton of revenue doesn’t mean there isn’t potential for more.
While existing customers are easier to target, the true growth comes from reaching new audiences, or even turning one-time customers into brand loyalists.
As a company that focuses its marketing on millennials, Snap Kitchen knew there was more market share that could be acquired.
Snap Kitchen was armed with data about their target market, and which cities would return the most impact.
By using Trend, they were able to create a highly targeted campaign focused on activating busy millennials in Austin, Houston, Philly, Chicago, and Dallas to grow their market share.
Content that sells itself
There’s a reason today’s consumers are turning being influenced by user-generated content over professionally-generated content, it’s more authentic.
Trend’s platform is a perfect match for brands looking to generate more authentic content.
By taking out the back and forth negotiations and communication, brands like Snap Kitchen can focus on scaling that great UGC that drives sales Translation: more posts that go out faster.
Even better? Part of Trend’s vetting process for influencers is taking a look at engagement.
That means even if Snap Kitchen decided not to repurpose their content for ads, they would still receive high engagement on their content.
For Snap Kitchen, that equals more likes, more comments, and more real conversations created per post.
More About Our Approach
Trend helps you reach your goals by getting as many people as possible talking about and recommending your products or brand.
All of our influencers have loyal audiences. This is the key to making the message feel a part of the conversation instead of a part of an advertisement.
Rather than working with one mass-reach influencer at a time, Trend found an efficiency in working with micro-influencers at a higher volume.
These rising stars create incredible content and have genuine audiences. This approach allows us to reach unique groups of people rather than the same audience over and over.