Kettle and Fire

CASE STUDY

Trend and Kettle + Fire partnered to breathe new life into their Facebook ads and improve return on ad spend

Keeping ad campaign performance high can be a difficult task.

Consumers are growing tired of seeing the same ads in their social feeds all the time.

Now, more than ever, the need for high-quality content to keep ads fresh has put companies in a difficult place while trying to keep up with demanding performance goals.

Doing this in-house can be a huge drain on time, money, and resources. It’s also extremely difficult to create in-house content that actually resonates with potential customers.

So when Kettle + Fire, a brand that sells bone broth, needed to produce fresh custom content for their Facebook ads, they turned to Trend’s curated creator network to fill the void.

“After using Trend’s content in our ads, we saw our return on ad spend rise 61% compared to our previous highest performing content.”

Software designed to save you time and money

Without Trend, Kettle + Fire would have to dig much deeper into their pockets to achieve the same results. Let’s take a look at the other options available to Kettle + Fire and their pros, cons, and costs.

In-house influencer marketing

Content Studio

Agency

Influencer Database

What would it cost to generate this amount of new content with Trend?

11 Influencers

$100/influencer

Total Cost

$1,100

About Our Campaign with Kettle + Fire

New creative in 3...2...1... 

Like most brands with ads that are going stale, Kettle + Fire wanted to move quickly. Luckily for them, Trend’s platform has removed the vetting and negotiation process for brands.

This allowed Kettle + Fire to receive influencer applications almost immediately and get their campaign going right away.

They selected the creators they thought would bring them the most powerful images and it was off to the races. Kettle + Fire could go as fast as they could ship products to creators.

Our network worked quickly to create authentic posts on Instagram as soon as the products were received. They then uploaded the original photography to Trend’s platform.

Crafting the perfect ad

One of the best parts about running a campaign through Trend?

Kettle + Fire, like all brands on Trend, received full licensing rights to the content created by our network.

With new ad creative set to go, Kettle + Fire worked quickly to swap out the creative on their highest performing Facebook ad. They left the copy and call to action the same, only changing the image to test how content created on Trend would work.

The result?

Kettle & Fire generated $4 in revenue for every $1 spent on their Facebook ad which was a 61% improvement on the previous highest-performing ad.

They also saw a massive reach to purchase improvement (up by 52%!).

Key Results

  • 61% improvement on return on ad spend

  • 52% improvement on reach to purchase

  • 11 new pieces of creative to test on Facebook ads

More About Our Approach

Trend helps you reach your goals by getting as many people as possible talking about and recommending your products or brand. 

All of our influencers have loyal audiences. This is the key to making the message feel a part of the conversation instead of a part of an advertisement.

Rather than working with one mass-reach influencer at a time, Trend found an efficiency in working with micro-influencers at a higher volume. 

These rising stars create incredible content and have genuine audiences. This approach allows us to reach unique groups of people rather than the same audience over and over.

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