JW-Hulme

J.W. Hulme, a leather goods brand, has been around for over 100 years.

That’s no small feat, especially when it comes to a fashion brand.

How do you keep your fashion brand relevant after all those years?

You refine your marketing strategy as consumer tastes change.

That’s why J.W. Hulme turned to Trend.

They understood that today’s consumers are skipping over traditional brand content.

What they are interested in is authentic content, or user-generated content.

Trend’s content was a perfect fit. We help fashion brands stay top of mind with target consumers by scaling user-generated content production.

“J.W. is consistently creating user-generated content for every season. By doing so, they continue to keep their brand top of mind and create content that connects with their audience.”

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About Our Campaigns with J.W. Hulme

In season, every season

Social media platforms like Instagram have made it easier than ever to deliver content to consumers.

As a result, consumers expect to see content from fashion brands often. It gives a sense of social proof that the brand is trustworthy.

Today’s leading brands in the fashion industry have been able to maintain relevancy and build big audiences by consistently delivering loads of content to consumers. There is no season to rest on content.

By using Trend’s platform, J.W. Hulme was able to engage their target audience with different styles and products for all 4 seasons.

The search for authentic content

Most of the time, when working with content creation platforms, fashion brands get caught up in vetting, negotiating, and communicating with creators.

That takes away from the relationship and authenticity and puts the focus on unnecessary details.

Since J.W.Hulme is a luxury brand as well, they also needed to ensure their product would be delivered safely.

Trend’s platform has already pre-negotiated rates and vetted every creator in our network.

Our platform also includes the address for creators and shipment tracking. This provided peace of mind to J.W. Hulme to ensure campaigns would be easy and safe.

Using Trend’s platform, J.W. Hulme was able to focus on the most important part of the relationship, the authentic content.