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J.W. Hulme

CASE STUDY

Trend and J.W. Hulme partnered to create user-generated content for every season

J.W. Hulme, a leather goods brand, has been around for over 100 years. 

That’s no small feat, especially when it comes to a fashion brand.

How do you keep your fashion brand relevant after all those years?

You refine your marketing strategy as consumer tastes change.

That’s why J.W. Hulme turned to Trend.

They understood that today’s consumers are skipping over traditional brand content.

What they are interested in is authentic content, or user-generated content.

Trend’s influencer marketing platform was a perfect fit. We help fashion brands stay top of mind with target consumers by scaling user-generated content production.

“J.W. is consistently creating user-generated content for every season. By doing so, they continue to keep their brand top of mind and create content that connects with their audience.”

Software designed to save you time and money

Without Trend, J.W. Hulme would have to dig much deeper into their pockets to achieve the same results. Let’s take a look at the other options available to J.W. Hulme and their pros, cons, and costs.

In-house influencer marketing

Content Studio

Agency

Influencer Database

What would it cost to run a seasonal campaign with Trend?

10 Influencers

$100/influencer

Total Cost

$1,000

About Our Campaigns with J.W. Hulme

In season, every season

Social media platforms like Instagram have made it easier than ever to deliver content to consumers. 

As a result, consumers expect to see content from fashion brands often. It gives a sense of social proof that the brand is trustworthy.

Today’s leading brands in the fashion industry have been able to maintain relevancy and build big audiences by consistently delivering loads of content to consumers. There is no season to rest on content.

By using Trend’s platform, J.W. Hulme was able to engage their target audience with different styles and products for all 4 seasons.

The search for authentic content

Most of the time, when working with influencer marketing platforms, fashion brands get caught up in vetting, negotiating, and communicating with influencers and creators.

That takes away from the relationship and authenticity and puts the focus on unnecessary details.

Since J.W.Hulme is a luxury brand as well, they also needed to ensure their product would be delivered safely.

Trend’s platform has already pre-negotiated rates and vetted every influencer in our network. 

Our platform also includes the address for influencers and shipment tracking. This provided peace of mind to J.W. Hulme to ensure campaigns would be easy and safe.

Using Trend’s platform, J.W. Hulme was able to focus on the most important part of the relationship, the authentic content.

Key Results

  • 10 influencers activated per season (including male and female)

  • Over 70 pieces of content created

  • 4 seasons captured

  • 470K+ impressions

More About Our Approach

Trend helps you reach your goals by getting as many people as possible talking about and recommending your products or brand. 

All of our influencers have loyal audiences. This is the key to making the message feel a part of the conversation instead of a part of an advertisement.

Rather than working with one mass-reach influencer at a time, Trend found an efficiency in working with micro-influencers at a higher volume. 

These rising stars create incredible content and have genuine audiences. This approach allows us to reach unique groups of people rather than the same audience over and over.

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701 Brazos St, Austin, TX 78701