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[DTC POD Ep. 12] – How to Produce High-Quality Content for Without A Big Budget

Podcast | Trend | April 9th 2020

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Content Studios are expensive, should you use a creator or influencer instead?

In this episode, Jay and Ramon discuss content creators, influencers, and content studios.

Some people confuse content creators with influencers and blend them together as one thing.

While it’s true that there are some similarities between the two, there are some key differences.

Creators focus more on the content, centering their attention on high-quality content, while influencers tend to focus more on the sharing aspect of the content.

And what’s this all got to do with content studios?

Well, content studios are typically what brands use to product content. With more brands turning away from in-house content creation it’s important to look at creators and influencers and establish which group is better for your campaign.

We’ll discuss how more brands are turning to creators and influencers and away from content studios. We’ll also discuss how creators and influencers can position themselves as the market continues to shift this way.

For more information on this topic, check out our blog post on this topic:

https://trend.io/blog/content-creators-vs-influencers

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