The blueprint for building a successful influencer relationship
In this episode, Jay and Ramon discuss how to create a strong relationship between brands and influencers.
Most brands try to persuade influencers to join their campaign through wither brand recognition or by paying them. But does that really create an authentic relationship?
When brands do influencer marketing this way, they end up spending a ton of money and time trying to convince influencers and creators to produce content for them.
But there has to be a better way to get brands the creators they need and have creators enjoy working on a project for a brand.
Enter the influencer network.
We’ll discuss how influencer networks can help brands create authentic relationships with creators without having to waste time and money in outreach. We’ll also argue how networks are actually better than databases for everything from relationship management to the actual vetting process.