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[DTC POD Ep. 13] – Influencer Marketing Campaigns That Actually Work? Here's Our Guide

Podcast | Trend | April 17th 2020

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There's a reason you should pay your influencers

In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators.

Many brands brag about working with influencers just for exchange of product.

By doing this, brands do not value the efforts of the influencers which can lead to poor outcomes.

The brands that are doing influencer marketing the best lean in on their roots and their story. They are able to effectively communicate how influencers should capture their product and elevate the brand.

Ramon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results.

For more information on this topic, check out our blog post on this topic:

https://trend.io/blog/influencer-marketing-case-studies

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