BLOG | July 22nd 2020

[DTC POD Ep. 28] – How to Optimize and Scale Facebook Ads


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Facebook ads aren't as easy to run as people say

In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA.

SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads.

Facebook and Instagram ads are a popular growth channel for eCommerce businesses.

The wide audience on these platforms allows new brands to reach a ton of consumers with a smaller advertising budget.

But running Facebook ads does not always guarantee success.

There is a learning curve to running ads and, if you’re not careful, you could end up spending thousands of dollars with no return.

So how can you position yourself for the best return on ad spend (ROAS) possible? SHOPANOVA has some suggestions.

We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts.

We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel. 

To learn more about SHOPANOVA, visit: or

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