BLOG | February 6th 2020

[DTC POD Ep. 2] - KOLs Rule Influencer Marketing in China: Here's Why


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China has so many products that consumers only trust KOLs

In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders.

KOLs have become increasingly important in China due to a distrust of advertising from brands.

They have some similarities with influencers in the sense of the power of their voices but their goals tend to differ.

Key opinion leaders are viewed as experts in their field and their presence drives credibility and sales to a brand.

We’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry.

For more on this topic, check out our blog post:

Check out the podcast on YouTube!

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