BLOG | January 29th 2020

[DTC POD Ep. 1] – Why Everyday Influencers Are Key To Unlocking Brand Credibility


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Let’s talk about the hidden gems of Instagram, everyday influencers

In this episode, Jay and Ramon discuss the power of everyday influencers.

When most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden gems of Instagram.

They live normal lives, which makes them highly relatable, but they have a specific passion that post about, such as baking, fashion, the best restaurants around town – you name it.

As a result, they have built an audience that is interested and trusts them when it comes to that specific niche.

We’ll discuss how this makes them more credible for sponsorship and why brands should be working with this group.

For more on this topic, check out our blog post:

Check out the podcast on YouTube!

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