- “That's the beauty of Pinterest. You don't have to spend a lot. It's a very, very low spend platform.” @lynnpowered #DTCPOD
- “Out of all the social platforms there are, Pinterest is the one that has the most empathy and the most positivity.” @lynnpowered #DTCPOD
- “There's lots of things you can do with no money, unpaid social being an obvious one and creating your own content.” @lynnpowered #DTCPOD
- “And then partnerships. That's the other thing you can do, which costs nothing. We have partnered with a bunch of like minded brands, other clean beauty brands, other luxury brands, other female founded brands.” @lynnpowered #DTCPOD
- “We're all about sustainability. We make products that are good for you and good for the environment.” @lynnpowered #DTCPOD
We Speak About:
- [01:11] Lynn introduces herself and MASAMI
- [02:55] How the brand got started
- [06:31] Utilizing Pinterest to build brand awareness
- [09:08] Navigating Pinterest as a developing social commerce tool
- [11:49] Digital marketing techniques to promote product purchase
- [13:54] How the brand progressed to paid advertising
- [16:11] Content creation mechanisms to foster brand growth
- [19:55] The benefits of promoting brand through Pinterest
- [24:23] Additional social media strategies to build the brand
- [27:00] How partnerships can add value to a brand
- [28:50] How MASAMI used Pinterest to help promote giveaways
- [30:31] Future of MASAMI and its growth
- [31:05] Where to find MASAMI online
How MASAMI built a brand awareness channel with Pinterest
Lynn Power, co-founder and CEO of MASAMI, joins the POD to share a little bit about the haircare’s marketing strategies and utilizing Pinterest to foster brand awareness.
MASAMI is a premium hair care line with a unique ingredient and clean formulation, promoting brand recognition through partnerships and social media platfroms.
However, the co-founder and CEO saw Pinterest as an underused advertising source, and used this platform to create brand awareness and test different types of content forms.
Tapping into user-generated content and product content to grow
MASAMI stands out in the beauty industry by promoting sustainable and clean beauty products. While differentiating through a unique ingredient, Mekabu, MASAMI promotes this quality through their many channels.
MASAMI has tapped into the online media platforms as their main source of brand promotion; However, Lynn took this a step further by using Pinterest as a social commerce tool.
Pinterest offers a different perspective for brand recognition, and this community provides insight into MASAMI’s products while merging with other media platforms to create a purchase point.
Lynn recommends partnerships as another advertising technique that can add value to your brand. This is a technique MASAMI uses to support other start up businesses and add value to its own.
Stay tuned as Lynn discusses how MASAMI uses social media platforms in a unique way to advertise their brand and gain a following.
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MASAMI’s website: https://www.loveMASAMI.com/
MASAMI’s Pinterest: https://www.pinterest.com/loveMASAMIhair/
Mamai’s Instagram: https://instagram.com/loveMASAMIhair/