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[DTC POD Ep. 55] – Breaking down one of the most complete eCommerce/DTC product pages we’ve seen

Podcast | Jay Desai | November 16th 2020

  1. “If you’re sourcing and creating high-quality user-generated or influencer-generated content, throw it on your product page.” @jadesai94 #DTCPOD
  2. “Using Trend can help guarantee that your brand consistently generates high-quality custom brand content.” @jadesai94 #DTCPOD
  3. “You don’t always have to talk about product features. In fact, you should try to sell benefits or outcomes whenever possible.” @jadesai94 #DTCPOD
  4. “Sprinkling in things like an FAQ or cross-sell opportunity can not only help seal the deal for a customer but can also increase average order value.” @jadesai94 #DTCPOD
  5. “If you have a product page you would like us to teardown, email jaydesai@trend.io.” @jadesai94 #DTCPOD

We Speak About:

  • [01:25] What Everbrand is doing differently with stock content
  • [01:55] How Everbrand uses UGC and IGC on their product page
  • [02:45] What Everbrand uses in addition to stock and custom brand content
  • [03:20] What is Everbrand’s site is built on
  • [03:50] How Everbrand displays product reviews
  • [04:25] How Everbrand communicates value to consumers on their product page
  • [05:20] What Everbrand is doing to visually communicate product benefits
  • [06:10] The CTA you need to add to your product page
  • [06:50] How Everbrand is improving their product page with Instagram content
  • [07:30] What Everbrand is doing to answer questions without support tickets
  • [08:30] How Everbrand creates a strong connection with shoppers

We’re tearing down one of the most complete DTC product pages we’ve ever seen

Everbrand is an eCommerce brand Trend customer with one of the best product pages we have seen.

Their product page includes great stock content, user-generated content, helpful information about the product, and more.

We decided to breakdown the elements on Everbrand’s SweatFlow Legging page that make it one of the more complete product pages we’ve seen.

This page does a great job selling benefits, adding upsell opportunities, and answering questions that shoppers may have.

Stay tuned as we breakdown the different types of content Everbrand has on its product page and how you can copy it.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Everbrand’s website: https://everbrand.us/

Everbrand’s SweatFlow Legging product page: https://everbrand.us/products/the-sweatflow-legging-v2

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