BLOG | February 21st 2020
What We’ve Learned From The 15 Most Successful Shopify Stores
More than a million merchants across the globe rely on Shopify to sell products online. Although solutions like Magento and WooCommerce are out to steal Shopify’s thunder, the platform is still one of the easiest eCommerce platforms to sell your wares.
With Gen Z spending 8.7% of their income online (compared to Millennials at 5.33%), it’s clear that online retail is the future. But it’s not enough to list products on Shopify and call it a day. Nope: you’ve got to tweak your Shopify content to boost sales.
Learn From Shopify’s 15 Most Successful Stores
Instead of guessing what your audience needs to see, learn from other successful Shopify merchants. Write amazing content, boost your brand with clever promotions, and deliver a unique experience on your Shopify site.
Not sure how to make that happen? Copy these winning strategies from the 15 most successful Shopify stores on the planet.
1 – JB Hi-Fi
JB Hi-Fi is an established Australian brand that’s been around since 1974. JB Hi-Fi sells affordable games, music, DVDs, and electronic devices. Although they have brick and mortar locations, much of their business pours in via their Shopify site.
At first blush, the JB Hi-Fi website might seem busy and cluttered. And yet, it’s one of the top 15 Shopify sites in the world.
The answer: deals. JB Hi-Fi knows that its customers are price-sensitive; they’re looking for discounted goods and know that JB Hi-Fi specializes in that. When you visit the site, the first thing you see, spelled out in bright yellow and red, are the brand’s discount deals and specials.
This is a prime example of front-loading customer value propositions. Why do customers shop with you? Why do they choose you over other stores? Spell out how you deliver what customers are looking for. The less customers need to dig, the faster they’ll come to purchase. Now that’s what we call a friction-free experience.
2 – Fashion Nova
Fashion Nova is one of the hottest fashion brands in the world. Specializing in “rule-breaking, badass style,” Fashion Nova sells dresses, jumpsuits, lingerie, jackets, shoes, and more.
Fashion Nova cleverly engages with their audience on their Shopify site. If you scroll down on the homepage, you don’t see models wearing Fashion Nova. Instead, you see user-submitted images of customers wearing Fashion Nova products.
This is genius. User-generated content shows how people look wearing Fashion Nova in real life. Since it’s often tricky to buy clothes online, Fashion Nova is smart to showcase its Instagram tags on its website. In this way, Fashion Nova is sourcing lifestyle images for free. Plus, user-generated images get 28% more engagement than brand images. That translates into more sales for your Shopify store.
Need to tap into user-generated content? Trend connects you with high-quality influencers for user-generated content done right.
3 – KITH
Since 2011, fashion brand KITH has made clothes for men, women, and children. In a weird twist, the fashion brand opened a KITH Treats store in 2015 to serve sweet treats. The brand is known for its “Snarkitecture” and quirky sense of humor.
KITH has no shortage of personality, and that’s been good for business. This brand uses experiential marketing to connect with their customers, driving more traffic to their Shopify store. And since the fashion space is well-saturated with competition, going offline is an excellent move.
KITH’s Snark Park installment in New York features its Treats as well as branded apparel. It includes museum-quality art installations in a clever, branded space.
We love online promotion, but if you want to get people talking, go off-screen. Create experiential pop-up events like KITH to get people tagging and talking about your brand online.
Trend has helped brands to create influencer-powered events to get more eyeballs on their brand.
We even helped GourmetNut pack an installation in central park in NYC with influencers. Get in touch to see how we did it.
4 – The Brick
Since 1971, The Brick has sold home furnishings, appliances, and mattresses to Canadian shoppers. The brand thrives off brick and mortar sales, but surprisingly, has a thriving Shopify presence, too.
Selling large, big-ticket items online is no easy feat, but The Brick makes it happen. We love the “Inspiration” section on the site, which gives shoppers ideas for using The Brick’s products. Not only does this give shoppers value, but it also showcases seasonal trends, tapping into what’s hot right now.
Copy The Brick’s idea: add lifestyle photos of your products in their natural habitat. Don’t be shy—tell shoppers exactly how your products help them stay on-trend. It’s the perfect recipe for Instagrammable content, which equals more shares, more views, and more sales.
5 – Ruggable
Ruggable isn’t your grandma’s stuffy rug company. It’s an innovative brand with an interesting twist: instead of selling traditional rugs, this company offers a two-piece rug system. This means customers can easily wash rugs in the comfort of their homes. They can even switch out their top carpet layer if they want a change of scenery.
Ruggable is innovating a traditional eCommerce category, which means they have to overcome the challenge of consumer education. It’s brilliant that they include a how-to video above the fold on their Shopify site.
In a 5-second video, Ruggable explains why it’s different and why you should shop with them. If you’re facing an uphill battle with consumer education, don’t say it: show it. Add multimedia to your site. This will not only minimize customer questions, but boost understanding, leading to more shares, views, and sales.
6 – Raycon
Airpods ain’t got nothing on Raycon. Raycon is an audio company that specializes in wireless, in-ear headphones. They’re known for taking a bold approach with their product design and marketing. Consumers opt for Raycon because of the products’ long battery life and warranty.
The thing about Raycon is that they aren’t just selling headphones. They’re selling an image, or a feeling. They’re telling people, “When you wear Raycon headphones, you’re cool.” Raycon partners with influencers to make that happen. They include testimonials from big-shot artists in the music industry, targeting audiophiles to purchase Raycon’s headphones.
And since 49% of consumers rely on influencers to make purchasing decisions, Raycon is selling a lot of headphones with this strategy.
Are you partnering with influencers to boost your Shopify site? It doesn’t have to be a big-name celebrity or anything. Partner with a micro influencer in your industry to create more buzz around your Shopify site.
7 – Cymatics
Cymatics is named after the scientific study of sound waves. This company sells pre-sets for making music, as well as music production courses.
The first thing you see on Cymatics’ website is a free offer. This delivers instant, in-your-face value to visitors, who can download a sample of Cymatics’ work for free.
What can you offer customers on your Shopify site? Ideally, this would be a digital asset that they can immediately access. Bonus points if you collect their email address in the process, creating another avenue for bringing Shopify customers through your funnel.
This California-based beauty brand was founded in 2014 by Seed Beauty. ColourPop is known for cheap, humane products sent straight to the consumer. By cutting out the middle-man, ColourPop can offer high-end cosmetics at drug store prices, which has built a cult following over the last 5 years.
ColourPop does several successful collaborations, sometimes with influencers, but also with other brands, like Disney. Collaborations (also called co-branding) happen when you create a product or special with a complementary business. This helps you delight customers with a fun, innovative product while growing your audience with a collaborative partner.
9 – Gymshark
Gymshark is a fitness apparel and accessory brand in the UK. Although it’s based in the UK, this fashion brand has sold to customers in 131 countries.
Gymshark knows its audience likes to keep fit. After all, that’s why you buy athletic apparel, right? Because of that, Gymshark creates fitness challenges for its customers.
Gymshark66 is an annual challenge that helps its followers maintain their fitness resolutions in the new year. Over 66 days, followers change their lives with healthy habits like diet and exercise. And yes, this is an actual challenge: Gymshark chooses winners every year.
This is a brilliant strategy that not only showcases Gymshark’s products in use, but that also connects customers. Contests and challenges create a fervor around your brand, building community and engagement. If you play your cards right, you’ll score juicy earned media opportunities that build your brand. You can build buzz around your Shopify site by launching a relevant, on-brand challenge featuring your products.
10 – Culture Kings
Culture Kings is an Australian streetwear company known for blending music and sports culture with fashion. Culture Kings is famous in the hip-hop and R&B scene, going as far as to feature DJs in-store every day.
Culture Kings thrives on luxury and exclusivity. It offers a space called The Vault, where high-value customers can request luxurious upgrades to Culture Kings bracelets, rings, chains, and more.
This is the opposite of brands like JB Hi-Fi, which focus on deals and discounts. Culture Kings is all about quality and exclusivity, and The Vault experience creates that demand for customers.
If you own a luxury brand built on Shopify, you need to marry scarcity with a high-end experience. Can you offer upgraded services or products that are exclusively available to certain users? That’s the key to promoting luxury products in a Shopify store.
Do you think you have what it takes to build the next Supreme using Shopify? We’d love to ride that wave with you. Get in touch with Trend to boost your Shopify store.
11 – Allbirds
Allbirds is a New Zealand company that focuses on sustainable footwear. It’s actually a B-Corp that donates to environmental causes, using recycled packaging and giving back to communities in need.
The Allbirds Shopify site succeeds at transparency. While most brands shy away from showcasing their materials, Allbirds calls your attention to their materials. That’s part of the brand’s unique selling proposition, and they want people to know it. With informative copy, interesting graphics, and a place in the top navigation, Allbirds gives customers the transparency they can feel good about.
We’re not saying you have to deliver your secret formulas to your customers, but that you should offer more clarity. What are you doing that’s unique? Are you sourcing your materials, packaging, or products in an interesting or unique way? Make this information painfully obvious, like Allbirds. This will set your Shopify site apart from the other players on the field.
12 – Bombas
Bombas is a t-shirt and sock company focused on making more comfortable clothes. Not only have they re-innovated the humble sock, but they’re also focused on giving back. For every purchase, Bombas makes a donation to a person experiencing homelessness.
The Bombas buy one, give one model is genius. Not only has the brand donated 30 million items to those in need, but they’ve also boosted their Shopify traffic with this strategy. They even include a real-time counter on the site showcasing how many items they’ve donated.
50% of Americans say they would buy from a company that supports causes they believe in. Bombas give people a reason to choose their socks and t-shirts over cheaper products that are readily available elsewhere.
Consider partnering with a charity aligned with your product offerings. Make it obvious on your site how you’re donating and to where. This could be the edge that pulls customers away from a competitor.
13 – The Ridge Wallet
A father-son duo runs The Ridge wallet company. They sell RFID-blocking wallets, phone cases, backpacks, knives, and power cords. The company’s approach is all about minimalist, functional products. And their approach is obviously paying off: The Ridge has sold half a million wallets since 2013.
The Ridge highlights its perks, like free shipping and returns, in a banner at the very top of their site. This isn’t an accident. 90% of shoppers say free shipping pulls them to shop online instead of in-store. Plus, orders with free shipping have 30% more value per order. So eating the cost of shipping on your side can actually increase margins.
Offer smart perks that help you stand out to customers—and make these perks the star of your landing page. Whether that means free shipping, freebies, or coupons, make sure you give customers a reason to choose your Shopify site.
14 – ThirdLove
Thirdlove is an underwear company for women that’s been in business since 2013. They consider themselves a rebel in the underwear space, focusing on fit and comfort.
Thirdlove doesn’t shy away from diversity. From their product sizes (80 sizes in total) to their models, Thirdlove’s inclusive environment is a breath of fresh air in a stiflingly cookie-cutter space.
Become a cult favorite like Thirdlove: be inclusive. Use imagery that includes models with different ages, races, sexualities, body types, and abilities. Gen Z wants to shop online, and as a racially diverse generation, they want to see diverse content. Deliver on their expectations by embracing diversity on your Shopify site.
15 – Steve Madden
Steve Madden is an iconic footwear brand. It started in New York in 1990 as a shoe brand, but today it’s a lifestyle company that designs handbags, accessories, and more.
Steve Madden knows that personalization is the future of eCommerce. Its home page has a “Just For You” section tailored to users’ browsing history and profile.
80% of shoppers prefer personalized experiences online. In fact, personalization makes them more likely to pull the trigger on a purchase. Add widgets to your Shopify store like Personalized Recommendations to keep shoppers on-site longer and bring more people to purchase.
The bottom line
Shopify’s annual revenue is expected to reach $7.5 billion by 2024. This eCommerce platform is growing, and that gives brands more opportunities to scale their product sales. But Shopify is a platform, and that means you need to optimize your content and strategy to get more sales.
Copy from Shopify’s 15 most successful stores to boost your own eCommerce brand. Reach interested users online, stand out from the pack, and create an experience that stands the test of time.
Now’s the time to overhaul your Shopify site. Are you in?
Boosting your Shopify store doesn’t have to be a DIY affair. Trust Trend’s team of marketing pros to source high-quality user-generated content.
Boost your ads, social media, email, website, and promotions with UGC that converts younger demographics. Trend can also boost Shopify traffic with our intuitive influencer marketing platform.
See the difference for yourself; schedule a short demo with an influencer marketing expert.
Download our content report to learn more ways Influencer generated content can help your business grow.